Sony Takes Over Oxford Circus

Some bright spark noticed that the iconic circular symbols for the London Underground look just the same as the red circle button on a PlayStation controller…

E.ON Supporting Health Professionals

E.ON took action to help health professionals on the front line of the fight against Covid-19 in Czech hospitals during the second wave of the pandemic this autumn.

“Thinking Of You”

The “intu Milton Keynes” shopping centre came up with a great idea to promote community spirit in the town and to build loyalty amongst local customers.

Sweetheart Saver

Low-cost British coach operator Megabus kicked off its first ever PR campaign with the objective of creating an emotional resonance for the brand

Every Home Should Be a Safe Place

IKEA launched a major CSR initiative in Slovakia, the Czech Republic and Hungary, highlighting the problem of violence against women in the region.

Spotlight on the PR Industry

2020 was a record year for brands communicating in socially responsible ways. But PR is not an altruistic discipline, and PR activity must always be linked to business objectives.

One Century Isn’t Enough

A concentrated campaign with excellent visuals and shrewd media buying made Škoda’s celebration of 125 years in the Czech Republic hard to miss

Save In Prague

Prague Ambulance Service created fantastic ads poking fun at misconceptions about the emergency services in a great PR move to boost recruitment

Level Up Your Game

Dr Max and This Is Locco had a great idea for tapping the Gen Z consumer market, with pharmaceutical products presented as a way of boosting performance