Sony Takes Over Oxford Circus
26. 1. 2021
Some bright spark noticed that the iconic circular symbols for the London Underground look just the same as the red circle button on a PlayStation controller…
Some bright spark noticed that the iconic circular symbols for the London Underground look just the same as the red circle button on a PlayStation controller…
E.ON took action to help health professionals on the front line of the fight against Covid-19 in Czech hospitals during the second wave of the pandemic this autumn.
The “intu Milton Keynes” shopping centre came up with a great idea to promote community spirit in the town and to build loyalty amongst local customers.
Low-cost British coach operator Megabus kicked off its first ever PR campaign with the objective of creating an emotional resonance for the brand
IKEA launched a major CSR initiative in Slovakia, the Czech Republic and Hungary, highlighting the problem of violence against women in the region.
2020 was a record year for brands communicating in socially responsible ways. But PR is not an altruistic discipline, and PR activity must always be linked to business objectives.
