Sony Takes Over Oxford Circus

Some bright spark noticed that the iconic circular symbols for the London Underground look just the same as the red circle button on a PlayStation controller…

E.ON Supporting Health Professionals

E.ON took action to help health professionals on the front line of the fight against Covid-19 in Czech hospitals during the second wave of the pandemic this autumn.

“Thinking Of You”

The “intu Milton Keynes” shopping centre came up with a great idea to promote community spirit in the town and to build loyalty amongst local customers.

Sweetheart Saver

Low-cost British coach operator Megabus kicked off its first ever PR campaign with the objective of creating an emotional resonance for the brand

Every Home Should Be a Safe Place

IKEA launched a major CSR initiative in Slovakia, the Czech Republic and Hungary, highlighting the problem of violence against women in the region.

Spotlight on the PR Industry

2020 was a record year for brands communicating in socially responsible ways. But PR is not an altruistic discipline, and PR activity must always be linked to business objectives.