{"id":7935,"date":"2021-06-21T15:35:46","date_gmt":"2021-06-21T13:35:46","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7935"},"modified":"2021-06-22T14:09:55","modified_gmt":"2021-06-22T12:09:55","slug":"spolecenstvi-narodu-pro-valecne-obeti","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/spolecenstvi-narodu-pro-valecne-obeti\/","title":{"rendered":"T\u00fdden vzpom\u00ednek na padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny Commonweatlhu"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: CWGC, M&C Saatchi<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Komise Commonwealthu pro v\u00e1le\u010dn\u00e9 hroby (CWGC) zah\u00e1jila v leto\u0161n\u00edm roce novou iniciativu s c\u00edlem probudit v lidech z\u00e1jem o padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny prvn\u00ed nebo druh\u00e9 sv\u011btov\u00e9 v\u00e1lky, kte\u0159\u00ed poch\u00e1zeli z jejich okol\u00ed. Kl\u00ed\u010dovou aktivitou je v n\u00ed online vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel, jeho\u017e prost\u0159ednictv\u00edm mohou z\u00e1jemci objevovat jm\u00e9na v\u00e1le\u010dn\u00fdch hrdin\u016f ze sv\u00e9ho \u201esousedstv\u00ed\u201c. Za unik\u00e1tn\u00edm vyhled\u00e1vac\u00edm projektem stoj\u00ed spole\u010dnost M&C Saatchi. V r\u00e1mci kampan\u011b byl zorganizov\u00e1n tak\u00e9 digit\u00e1ln\u00ed festival, v\u010detn\u011b cel\u00e9 \u0159ady online vys\u00edl\u00e1n\u00ed a kv\u011btinov\u00e9 sout\u011b\u017ee pro ve\u0159ejnost. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampa\u0148 \u0161ikovn\u011b pracuje s lidskou zv\u00eddavost\u00ed, nese prvky optimismu, ale tak\u00e9 nezapom\u00edn\u00e1 na projeven\u00ed \u00facty v\u016f\u010di padl\u00fdm. Kombinuje online vyhled\u00e1v\u00e1n\u00ed po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel s povzbuzen\u00edm k uct\u011bn\u00ed pam\u00e1tky v\u00e1le\u010dn\u00fdch hrdin\u016f a odleh\u010den\u00edm v podob\u011b sout\u011b\u017ee zalo\u017een\u00e9 na p\u011bstov\u00e1n\u00ed kv\u011btin. Iniciativa je d\u016fle\u017eitou p\u0159ipom\u00ednkou toho, \u017ee \u201e300 tis\u00edc\u201c nen\u00ed v p\u0159\u00edpad\u011b v\u00e1le\u010dn\u00fdch ob\u011bt\u00ed pouh\u00e9 \u010d\u00edslo, ale p\u0159edev\u0161\u00edm 300 tis\u00edc skute\u010dn\u00fdch p\u0159\u00edb\u011bh\u016f ob\u010dan\u016f Velk\u00e9 Brit\u00e1nie, kte\u0159\u00ed p\u0159i\u0161li o \u017eivot b\u011bhem obou sv\u011btov\u00fdch v\u00e1lek. D\u016fle\u017eitou roli sehr\u00e1l tak\u00e9 digit\u00e1ln\u00ed aspekt cel\u00e9 iniciativy, d\u00edky n\u011bmu\u017e byla v\u0161em p\u0159\u00edstupn\u00e1 z domova, co\u017e podpo\u0159ilo pov\u011bdom\u00ed o akci navzdory pandemii.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cJedn\u00e1 se o citliv\u011b m\u00ed\u0159en\u00fd po\u010din, kter\u00fd velmi dob\u0159e pracuje se v\u0161emi vyu\u017e\u00edvan\u00fdmi prvky. Jeden z nich, pam\u00e1te\u010dn\u00ed zahrada, dod\u00e1v\u00e1 cel\u00e9 akci odleh\u010den\u00fd n\u00e1dech, na druhou stranu samotn\u00e9 vyhled\u00e1v\u00e1n\u00ed padl\u00fdch hrdin\u016f pomoc\u00ed PS\u010c, kter\u00e9 umo\u017enila spole\u010dnost M&C Saatchi a jej\u00ed technologie, dod\u00e1v\u00e1 konceptu pat\u0159i\u010dnou v\u00fdznamnost a dosah. D\u00edky tomu se kampa\u0148 st\u00e1v\u00e1 nejen glob\u00e1ln\u011bj\u0161\u00ed, ale tak\u00e9 osobn\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed pro lok\u00e1ln\u00ed obyvatele. Je to p\u0159esn\u011b typ akce, kter\u00e1 zapad\u00e1 do konceptu CWGC, je\u017e se sna\u017e\u00ed p\u0159edev\u0161\u00edm p\u0159ipom\u00ednat \u017eivoty v\u00e1le\u010dn\u00fdch ob\u011bt\u00ed, ale p\u0159itom neoslavovat v\u00e1lku jako takovou.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Lionel Zetter<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lionel Zetter je b\u00fdval\u00fdm prezidentem britsk\u00e9ho Chartered Institute of Public Relations, b\u00fdval\u00fdm p\u0159edsedou PRCA v oblasti public affairs a v\u00fdkonn\u00fdm \u0159editelem konzulta\u010dn\u00ed spole\u010dnosti a vydavatelstv\u00ed Zetter\u2019s Political Services. Za sv\u016fj p\u0159\u00ednos oboru PR byl ocen\u011bn organizacemi CIPR, PRCA a Public Affairs News. V sou\u010dasnosti p\u016fsob\u00ed rovn\u011b\u017e jako viceprezident PublicAffairsAsia, \u0159editel organizace Enterprise Forum a je jedn\u00edm ze zakladatelsk\u00fdch patron\u016f organizace Conservatives in Communications.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Foto: Commonwealth War Graves Commission<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Komise spole\u010denstv\u00ed n\u00e1rod\u016f pro v\u00e1le\u010dn\u00e9 ob\u011bti (CWGC) zah\u00e1jila v leto\u0161n\u00edm roce novou iniciativu, j\u00ed\u017e c\u00edlem je v lidech probudit zv\u011bdavost a z\u00e1jem o padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny, kte\u0159\u00ed zahynuli b\u011bhem prvn\u00ed nebo druh\u00e9 sv\u011btov\u00e9 v\u00e1lky.<\/p>\n","protected":false},"author":2,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[136],"tags":[142,146],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7935"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7935"}],"version-history":[{"count":10,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7935\/revisions"}],"predecessor-version":[{"id":7949,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7935\/revisions\/7949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7911"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}