{"id":7935,"date":"2021-06-21T15:35:46","date_gmt":"2021-06-21T13:35:46","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7935"},"modified":"2021-06-22T14:09:55","modified_gmt":"2021-06-22T12:09:55","slug":"spolecenstvi-narodu-pro-valecne-obeti","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/spolecenstvi-narodu-pro-valecne-obeti\/","title":{"rendered":"T\u00fdden vzpom\u00ednek na padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny Commonweatlhu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7935\" class=\"elementor elementor-7935 elementor-7888\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Organiz\u00e1to\u0159i: CWGC, M&amp;C Saatchi<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d58d1 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"88d58d1\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Komise Commonwealthu pro v\u00e1le\u010dn\u00e9 hroby (CWGC) zah\u00e1jila v leto\u0161n\u00edm roce novou iniciativu s c\u00edlem probudit v lidech z\u00e1jem o padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny prvn\u00ed nebo druh\u00e9 sv\u011btov\u00e9 v\u00e1lky, kte\u0159\u00ed poch\u00e1zeli z jejich okol\u00ed. Kl\u00ed\u010dovou aktivitou je v n\u00ed online vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel, jeho\u017e prost\u0159ednictv\u00edm mohou z\u00e1jemci objevovat jm\u00e9na v\u00e1le\u010dn\u00fdch hrdin\u016f ze sv\u00e9ho \u201esousedstv\u00ed\u201c. Za unik\u00e1tn\u00edm vyhled\u00e1vac\u00edm projektem stoj\u00ed spole\u010dnost M&amp;C Saatchi. V r\u00e1mci kampan\u011b byl zorganizov\u00e1n tak\u00e9 digit\u00e1ln\u00ed festival, v\u010detn\u011b cel\u00e9 \u0159ady online vys\u00edl\u00e1n\u00ed a kv\u011btinov\u00e9 sout\u011b\u017ee pro ve\u0159ejnost. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f02851 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4f02851\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d39cb8\" data-id=\"0d39cb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8682f58 elementor-widget elementor-widget-image\" data-id=\"8682f58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"500\" height=\"447\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2-1.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2-1.png 500w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2-1-300x268.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Kampa\u0148 \u0161ikovn\u011b pracuje s lidskou zv\u00eddavost\u00ed, nese prvky optimismu, ale tak\u00e9 nezapom\u00edn\u00e1 na projeven\u00ed \u00facty v\u016f\u010di padl\u00fdm. Kombinuje online vyhled\u00e1v\u00e1n\u00ed po\u0161tovn\u00edch sm\u011brovac\u00edch \u010d\u00edsel s povzbuzen\u00edm k uct\u011bn\u00ed pam\u00e1tky v\u00e1le\u010dn\u00fdch hrdin\u016f a odleh\u010den\u00edm v podob\u011b sout\u011b\u017ee zalo\u017een\u00e9 na p\u011bstov\u00e1n\u00ed kv\u011btin. Iniciativa je d\u016fle\u017eitou p\u0159ipom\u00ednkou toho, \u017ee \u201e300 tis\u00edc\u201c nen\u00ed v p\u0159\u00edpad\u011b v\u00e1le\u010dn\u00fdch ob\u011bt\u00ed pouh\u00e9 \u010d\u00edslo, ale p\u0159edev\u0161\u00edm 300 tis\u00edc skute\u010dn\u00fdch p\u0159\u00edb\u011bh\u016f ob\u010dan\u016f Velk\u00e9 Brit\u00e1nie, kte\u0159\u00ed p\u0159i\u0161li o \u017eivot b\u011bhem obou sv\u011btov\u00fdch v\u00e1lek. D\u016fle\u017eitou roli sehr\u00e1l tak\u00e9 digit\u00e1ln\u00ed aspekt cel\u00e9 iniciativy, d\u00edky n\u011bmu\u017e byla v\u0161em p\u0159\u00edstupn\u00e1 z domova, co\u017e podpo\u0159ilo pov\u011bdom\u00ed o akci navzdory pandemii.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-3628 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\u201cJedn\u00e1 se o citliv\u011b m\u00ed\u0159en\u00fd po\u010din, kter\u00fd velmi dob\u0159e pracuje se v\u0161emi vyu\u017e\u00edvan\u00fdmi prvky. Jeden z nich, pam\u00e1te\u010dn\u00ed zahrada, dod\u00e1v\u00e1 cel\u00e9 akci odleh\u010den\u00fd n\u00e1dech, na druhou stranu samotn\u00e9 vyhled\u00e1v\u00e1n\u00ed padl\u00fdch hrdin\u016f pomoc\u00ed PS\u010c, kter\u00e9 umo\u017enila spole\u010dnost M&amp;C Saatchi a jej\u00ed technologie, dod\u00e1v\u00e1 konceptu pat\u0159i\u010dnou v\u00fdznamnost a dosah. D\u00edky tomu se kampa\u0148 st\u00e1v\u00e1 nejen glob\u00e1ln\u011bj\u0161\u00ed, ale tak\u00e9 osobn\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed pro lok\u00e1ln\u00ed obyvatele. Je to p\u0159esn\u011b typ akce, kter\u00e1 zapad\u00e1 do konceptu CWGC, je\u017e se sna\u017e\u00ed p\u0159edev\u0161\u00edm p\u0159ipom\u00ednat \u017eivoty v\u00e1le\u010dn\u00fdch ob\u011bt\u00ed, ale p\u0159itom neoslavovat v\u00e1lku jako takovou.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Lionel Zetter<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"600\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Lionel-Zetter.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Lionel-Zetter.png 600w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Lionel-Zetter-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Lionel-Zetter-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Lionel Zetter je b\u00fdval\u00fdm prezidentem britsk\u00e9ho Chartered Institute of Public Relations, b\u00fdval\u00fdm p\u0159edsedou PRCA v oblasti public affairs a v\u00fdkonn\u00fdm \u0159editelem konzulta\u010dn\u00ed spole\u010dnosti a vydavatelstv\u00ed Zetter\u2019s Political Services. Za sv\u016fj p\u0159\u00ednos oboru PR byl ocen\u011bn organizacemi CIPR, PRCA a Public Affairs News. V sou\u010dasnosti p\u016fsob\u00ed rovn\u011b\u017e jako viceprezident PublicAffairsAsia, \u0159editel organizace Enterprise Forum a je jedn\u00edm ze zakladatelsk\u00fdch patron\u016f organizace Conservatives in Communications.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-362f6f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"362f6f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1524fb2\" data-id=\"1524fb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b78f8ba elementor-widget elementor-widget-image\" data-id=\"b78f8ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"901\" height=\"343\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-1-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-1-1.jpg 901w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-1-1-300x114.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-1-1-768x292.jpg 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Foto: Commonwealth War Graves Commission<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73fd2ca\" data-id=\"73fd2ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cfaf7d elementor-widget elementor-widget-image\" data-id=\"2cfaf7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"202\" height=\"204\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3-ed.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3-ed.png 202w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3-ed-150x150.png 150w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Komise spole\u010denstv\u00ed n\u00e1rod\u016f pro v\u00e1le\u010dn\u00e9 ob\u011bti (CWGC) zah\u00e1jila v leto\u0161n\u00edm roce novou iniciativu, j\u00ed\u017e c\u00edlem je v lidech probudit zv\u011bdavost a z\u00e1jem o padl\u00e9 v\u00e1le\u010dn\u00e9 hrdiny, kte\u0159\u00ed zahynuli b\u011bhem prvn\u00ed nebo druh\u00e9 sv\u011btov\u00e9 v\u00e1lky.<\/p>\n","protected":false},"author":2,"featured_media":7911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[136],"tags":[142,146],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - 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