{"id":7919,"date":"2021-06-11T11:38:44","date_gmt":"2021-06-11T09:38:44","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7919"},"modified":"2021-06-11T11:39:15","modified_gmt":"2021-06-11T09:39:15","slug":"zoot-otevira-sve-brany","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/zoot-otevira-sve-brany\/","title":{"rendered":"ZOOT otev\u00edr\u00e1 sv\u00e9 br\u00e1ny"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: ZOOT<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nov\u00e1 kampa\u0148 ZOOTu, obl\u00edben\u00e9ho \u010desk\u00e9ho e-shopu s m\u00f3dou, vykresluje zna\u010dku v netradi\u010dn\u00ed roli zam\u011bstnavatele, kter\u00fd p\u0159ich\u00e1z\u00ed s nab\u00eddkou skv\u011bl\u00e9 pracovn\u00ed p\u0159\u00edle\u017eitosti. Spole\u010dnost vsadila na sedm kr\u00e1tk\u00fdch, vtipn\u00fdch videospot\u016f, sou\u010dasn\u011b tak\u00e9 rozeslala newsletter, v n\u011bm\u017e p\u0159edstavila sv\u00e9 hlavn\u00ed zam\u011bstnavatelsk\u00e9 kvality. Kampa\u0148 vyu\u017eila mladistvou image zna\u010dky, je\u017e se profiluje jako z\u00e1bavn\u00e9 a p\u0159\u00e1telsk\u00e9 m\u00edsto pro pr\u00e1ci. Hlavn\u00edm c\u00edlem ZOOTu je p\u0159edev\u0161\u00edm zv\u00fd\u0161it pov\u011bdom\u00ed o sob\u011b coby rostouc\u00edm \u010desk\u00e9m zam\u011bstnavateli.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Je to velmi sympatick\u00fd pokus, jak se v post-pandemick\u00e9 dob\u011b odli\u0161it od ostatn\u00edch. T\u00edm, \u017ee se ZOOT rozhodl p\u0159edstavit sv\u00e9 pracovn\u00ed hodnoty prost\u0159ednictv\u00edm v\u00fdst\u0159edn\u00edch vide\u00ed zam\u011b\u0159en\u00fdch p\u0159edev\u0161\u00edm na jeho c\u00edlovou skupinu, tedy mlad\u0161\u00ed generaci potenci\u00e1ln\u00edch zam\u011bstnanc\u016f, se mu poda\u0159ilo vykreslit pr\u00e1ci, kterou nab\u00edz\u00ed, jako skv\u011blou p\u0159\u00edle\u017eitost s mo\u017enost\u00ed st\u00e1t se sou\u010d\u00e1st\u00ed jedine\u010dn\u00e9 komunity. Sou\u010dasn\u011b spole\u010dnost tak\u00e9 uk\u00e1zala, \u017ee b\u00fdt \u010dlenem ZOOT\u00ed party m\u016f\u017ee b\u00fdt z\u00e1bava pln\u00e1 dobrodru\u017estv\u00ed.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n

\u201cZoot v kampani vyt\u011b\u017eil zn\u00e1m\u00fd a hojn\u011b vyu\u017e\u00edvan\u00fd form\u00e1t videa o\u010dek\u00e1v\u00e1n\u00ed vs. realita, nav\u00edc zapojil i sc\u00e9nku \"\u0161\u00edlen\u00e9 kancel\u00e1\u0159e\", kter\u00e1 se jako trend \u0161\u00ed\u0159ila zhruba p\u0159ed 10 lety. Evidentn\u011b tak c\u00edl\u00ed na mlad\u0161\u00ed generaci, kter\u00e1 styl komunikace zn\u00e1 z prost\u0159ed\u00ed influencer\u016f a dok\u00e1\u017ee se s n\u00edm rychle ztoto\u017enit. Osobn\u011b nerozum\u00edm v\u00fdb\u011bru sedmi hodnot, kter\u00fd je t\u011b\u017eko zapamatovateln\u00fd a n\u00e1ro\u010dn\u00fd na dlouhodobou komunikaci. Osobn\u011b p\u0159i tvorb\u011b strategi\u00ed vs\u00e1z\u00edm na t\u0159i nejsiln\u011bj\u0161\u00ed hodnoty, kter\u00e9 se prolnou do v\u0161ech komunika\u010dn\u00edch kan\u00e1l\u016f a s nads\u00e1zkou je z\u00e1kazn\u00edk vyjmenuje i o p\u016flnoci po probuzen\u00ed.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Michaela Pi\u0161iov\u00e1<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Michaela Pi\u0161iov\u00e1 je v\u00fdkonnou \u0159editelkou PR Klubu a komunika\u010dn\u00ed specialistkou se zku\u0161enostmi v podnikov\u00e9m a neziskov\u00e9m sektoru<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nov\u00e1 kampa\u0148 ZOOTu, obl\u00edben\u00e9ho \u010desk\u00e9ho e-shopu s m\u00f3dou, vykresluje zna\u010dku v netradi\u010dn\u00ed roli zam\u011bstnavatele, kter\u00fd p\u0159ich\u00e1z\u00ed s nab\u00eddkou skv\u011bl\u00e9 pracovn\u00ed p\u0159\u00edle\u017eitosti<\/p>\n","protected":false},"author":2,"featured_media":7873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133],"tags":[142,143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7919"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7919"}],"version-history":[{"count":11,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7919\/revisions"}],"predecessor-version":[{"id":7933,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7919\/revisions\/7933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7873"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}