{"id":7841,"date":"2021-06-04T10:00:00","date_gmt":"2021-06-04T08:00:00","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7841"},"modified":"2021-06-04T10:44:10","modified_gmt":"2021-06-04T08:44:10","slug":"jste-silnejsi-nez-si-myslite","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/jste-silnejsi-nez-si-myslite\/","title":{"rendered":"Jste siln\u011bj\u0161\u00ed, ne\u017e si mysl\u00edte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7841\" class=\"elementor elementor-7841 elementor-7822\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Organiz\u00e1to\u0159i: \u010cesk\u00e1 spo\u0159itelna<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d58d1 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"88d58d1\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >\u010cesk\u00e1 spo\u0159itelna p\u0159ed \u010dasem p\u0159edstavila v\u00edceform\u00e1tovou rozs\u00e1hlou komunika\u010dn\u00ed kampa\u0148, kter\u00e1 vych\u00e1z\u00ed z pr\u016fzkumu nazna\u010duj\u00edc\u00edho, \u017ee \u010ce\u0161i maj\u00ed podpr\u016fm\u011brn\u00e9 sebev\u011bdom\u00ed. Podle zji\u0161t\u011bn\u00fdch dat se s t\u00edmto tvrzen\u00edm identifikuje 33 % \u010cech\u016f, 45 % z nich si nedok\u00e1\u017ee vybavit chv\u00edli, kdy byla \u010cesk\u00e1 republika siln\u00e1 jako n\u00e1rod a 54 % se domn\u00edv\u00e1, \u017ee sebev\u011bdom\u00ed \u010cech\u016f je ni\u017e\u0161\u00ed, ne\u017e by m\u011blo b\u00fdt. C\u00edlem kampan\u011b je uk\u00e1zat, \u017ee tak\u00e9 nejv\u011bt\u0161\u00ed tuzemsk\u00e1 banka na trhu se zaj\u00edm\u00e1 a z\u00e1le\u017e\u00ed j\u00ed na \u00fasp\u011bchu \u010desk\u00fdch ob\u010dan\u016f, kter\u00e9 se sna\u017e\u00ed povzbudit a pom\u00e1h\u00e1 jim v dosa\u017een\u00ed jejich c\u00edl\u016f, a\u0165 u\u017e jsou jakkoli velk\u00e9.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3670da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3670da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bce583d\" data-id=\"bce583d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f64938 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"4f64938\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Zr-FGDK5Eo0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ceed46 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"0ceed46\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=QwN_asdz1lo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Nov\u00fd komunika\u010dn\u00ed koncept \u010cesk\u00e9 spo\u0159itelny byl zah\u00e1jen ve velk\u00e9m stylu, konkr\u00e9tn\u011b rozsv\u00edcen\u00edm n\u00e1pisu #siln\u011bj\u0161\u00ed nad Pra\u017esk\u00fdch hradem prost\u0159ednictv\u00edm vyu\u017eit\u00ed stovky dron\u016f. Kampa\u0148, kter\u00e1 n\u00e1sledn\u011b vyl\u00ed\u010dila \u010cechy jako schopn\u00e9 jedince, pokra\u010dovala v televizn\u00edch spotech, objevila se v podob\u011b vizu\u00e1ln\u00edch materi\u00e1l\u016f na ve\u0159ejn\u00fdch m\u00edstech a tak\u00e9 byla komunikov\u00e1na na soci\u00e1ln\u00edch s\u00edt\u00edch. Pro prominentn\u00ed a historicky v\u00fdznamnou banku, jakou je \u010cesk\u00e1 spo\u0159itelna, p\u0159edstavuje tato kampa\u0148 skv\u011bl\u00fd zp\u016fsob, jak podpo\u0159it \u00fasp\u011bchy jednotlivc\u016f i cel\u00e9ho n\u00e1roda. Nov\u00e9mu konceptu se tak\u00e9 da\u0159\u00ed \u00fasp\u011b\u0161n\u011b propojit p\u0159edstavy o osobn\u00edch a obchodn\u00edch \u00fasp\u011b\u0161\u00edch, banka se p\u0159itom op\u00edr\u00e1 o zji\u0161t\u011bn\u00ed, \u017ee 47 % \u010desk\u00fdch podnikatel\u016f nedok\u00e1\u017ee jmenovat p\u0159\u00edklad siln\u00e9ho \u010desk\u00e9ho byznysmena.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-6740 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\u201cZdrav\u00e1 m\u00edra sebev\u011bdom\u00ed je rozhoduj\u00edc\u00ed pro \u00fasp\u011bch a osobn\u00ed rozvoj ka\u017ed\u00e9ho \u010dlov\u011bka. A ka\u017ed\u00fd z n\u00e1s, kdo tuto vlastnost m\u00e1, m\u016f\u017ee z\u00e1rove\u0148 ovlivnit sm\u011b\u0159ov\u00e1n\u00ed cel\u00e9 spole\u010dnosti. Firmy si toto za\u010d\u00ednaj\u00ed uv\u011bdomovat a buduj\u00ed pod svou zna\u010dkou r\u016fzn\u00e9 kampan\u011b jako \u010cesk\u00e1 spo\u0159itelna s projektem jste #siln\u011bj\u0161\u00ed, ne\u017e si mysl\u00edte. Je to p\u0159\u00edklad toho, \u017ee byznys p\u0159in\u00e1\u0161\u00ed nov\u00e9 hodnoty do spole\u010dnosti a m\u00e1 mo\u017enosti ji formovat u\u0161lechtil\u00fdm sm\u011brem.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Pavel Fara<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"600\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/01\/Pavel-Fara.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/01\/Pavel-Fara.png 600w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/01\/Pavel-Fara-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/01\/Pavel-Fara-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pavel Fara je mana\u017eerem komunikace v British Chamber of Commerce v \u010cesk\u00e9 republice<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2ead0e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a2ead0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e331ed\" data-id=\"1e331ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77476ea elementor-widget elementor-widget-image\" data-id=\"77476ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"433\" height=\"577\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2.jpg 433w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-2-225x300.jpg 225w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fotky: \u010cesk\u00e1 spo\u0159itelna<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb00ca0\" data-id=\"bb00ca0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ab1b9 elementor-widget elementor-widget-image\" data-id=\"25ab1b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"432\" height=\"577\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3.jpg 432w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/06\/Photo-3-225x300.jpg 225w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9b9b747\" data-id=\"9b9b747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a7f583 elementor-widget elementor-widget-image\" data-id=\"4a7f583\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"433\" height=\"577\" 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