{"id":7668,"date":"2021-03-24T12:43:37","date_gmt":"2021-03-24T11:43:37","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7668"},"modified":"2021-03-25T08:58:52","modified_gmt":"2021-03-25T07:58:52","slug":"londynsky-symfonicky-orchestr-sazi-na-influencery","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/londynsky-symfonicky-orchestr-sazi-na-influencery\/","title":{"rendered":"Lond\u00fdnsk\u00fd symfonick\u00fd orchestr s\u00e1z\u00ed na Influencery"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7668\" class=\"elementor elementor-7668 elementor-7624\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Organiz\u00e1to\u0159i: London Symphony Orchestra, Digital Voices<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d58d1 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"88d58d1\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Lond\u00fdnsk\u00fd symfonick\u00fd orchestr vytvo\u0159il komunika\u010dn\u00ed kampa\u0148 s c\u00edlem z\u00edskat nov\u00e9 poslucha\u010de klasick\u00e9 hudby. Orchestr se ve sv\u00e9 kampani poprv\u00e9 zam\u011b\u0159il tak\u00e9 na influencery, konkr\u00e9tn\u011b lifestylov\u00e9 youtubery, kter\u00e9 pozval na speci\u00e1ln\u00ed hudebn\u00ed lekce, tzv. \u201eone to one\u201c, p\u0159\u00edmo se \u010dleny LSO. Kampa\u0148 pro svou komunikaci dala p\u0159ednost Youtube p\u0159ed Instagramem se snahou zajistit maxim\u00e1ln\u00ed po\u010det div\u00e1k\u016f, kte\u0159\u00ed jsou schopni shl\u00e9dnout i del\u0161\u00ed videoobsah se st\u00e1le zapnut\u00fdm zvukem. D\u00edky t\u00e9to iniciativ\u011b prozkoumali dva influence\u0159i r\u016fzn\u00e9 oblasti hudebn\u00ed tvorby, v\u010detn\u011b potenci\u00e1lu hudby vytvo\u0159it spojen\u00ed mezi rodi\u010di a jejich d\u011btmi nebo mo\u017enosti za\u010dlenit hudebn\u00ed cvi\u010den\u00ed do ka\u017edodenn\u00edho \u017eivota.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4920da elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a4920da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bd2c06\" data-id=\"6bd2c06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a660d elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a6a660d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/WTtMHRJKOFw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Klasick\u00e1 hudba m\u00e1 sv\u00e9 fanou\u0161ky ve v\u0161ech v\u011bkov\u00fdch skupin\u00e1ch, ale osloven\u00ed mlad\u0161\u00edch ro\u010dn\u00edk\u016f a poslucha\u010d\u016f je pro marketingov\u00e1 odd\u011blen\u00ed hudebn\u00edch t\u011bles hlavn\u00ed prioritou. Spousta lid\u00ed pova\u017euje klasickou hudbu za nep\u0159\u00edstupnou, proto byli do kampan\u011b zapojeni tak\u00e9 influence\u0159i, aby uk\u00e1zali, \u017ee i lid\u00e9 bez d\u016fkladn\u00e9 hudebn\u00ed pr\u016fpravy se mohou st\u00e1t poslucha\u010di klasiky. Pro p\u0159ed\u00e1n\u00ed t\u00e9to \u201emessage\u201c byl jako nejvhodn\u011bj\u0161\u00ed komunika\u010dn\u00ed kan\u00e1l vybr\u00e1na soci\u00e1ln\u00ed m\u00e9dia. Kampani se poda\u0159ilo \u00fasp\u011b\u0161n\u011b pouk\u00e1zat na skute\u010dnost, \u017ee klasick\u00e1 hudba nen\u00ed jen z\u00e1le\u017eitost\u00ed elit, ale m\u016f\u017ee si ji obl\u00edbit kdokoliv.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-7739 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\"Makeup, hudba a Harry Potter. Obecn\u011b je velmi t\u011b\u017ek\u00e9 p\u0159it\u00e1hnout ke kultu\u0159e jin\u00e9 ne\u017e \u201ekulturn\u00ed\u201c publikum. V kulturn\u00ed obci je to dlouhodob\u011b diskutovateln\u00e1 ot\u00e1zka. Sna\u017e\u00edme se v\u0161t\u011bpovat n\u00e1zor, \u017ee kultura je pro v\u0161echny, ale p\u0159etrv\u00e1v\u00e1 sp\u00ed\u0161e ten, \u017ee je elit\u00e1\u0159sk\u00e1. Autentick\u00e1 kampa\u0148 ukazuje, \u017ee hudba m\u016f\u017ee b\u00fdt interpretov\u00e1na a prozkoum\u00e1v\u00e1na r\u016fzn\u00fdmi cestami, k\u00fdmkoli, online i offline. Kultura pot\u0159ebuje p\u0159edev\u0161\u00edm p\u0159\u00edm\u00fd kontakt s div\u00e1kem, ov\u0161em bez digit\u00e1ln\u00edho prost\u0159ed\u00ed se u\u017e neobejde.<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0eb334 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"a0eb334\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-9739 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>Lond\u00fdnsk\u00fd symfonick\u00fd orchestr vyu\u017e\u00edv\u00e1 fenom\u00e9nu Harryho Pottera, n\u00e1padu vdechla \u017eivot youtuberka Amena Khan zam\u011b\u0159uj\u00edc\u00ed se p\u0159edev\u0161\u00edm na oblast kosmetiky a kr\u00e1sy, co\u017e d\u00e1v\u00e1 \u0161anci zas\u00e1hnout odli\u0161nou c\u00edlovou skupinu. Za kl\u00ed\u010dov\u00e9 pova\u017euji p\u0159ibl\u00ed\u017een\u00ed osobn\u00edho vztahu k hudb\u011b, a to jak influencerky, tak houslistky Maxine Kwok-Adams. Ob\u011b vypr\u00e1v\u011bj\u00ed p\u0159\u00edb\u011bh, se kter\u00fdm se lze ztoto\u017enit.\"<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Eva Sochorov\u00e1<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"600\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/Sochorova-pic-resized.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/Sochorova-pic-resized.png 600w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/Sochorova-pic-resized-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/Sochorova-pic-resized-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eva Sochorov\u00e1 zast\u00e1v\u00e1 pozici mluv\u010d\u00ed a vedouc\u00ed PR odd\u011blen\u00ed N\u00e1rodn\u00ed galerie Praha. D\u0159\u00edve zast\u0159e\u0161ovala PR a marketing pro Operu N\u00e1rodn\u00edho divadla a St\u00e1tn\u00ed opery, zku\u0161enosti m\u00e1 tak\u00e9 v oblasti fundraisingu \u010di jako \u0161\u00e9fredaktora \u201eThe Best Woman\u201c.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08b3462 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"08b3462\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5362a0\" data-id=\"b5362a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872d867 elementor-widget elementor-widget-image\" data-id=\"872d867\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"859\" height=\"571\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/LSO-Banner-1.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/LSO-Banner-1.jpg 859w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/LSO-Banner-1-300x199.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2021\/03\/LSO-Banner-1-768x511.jpg 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Foto: London Symphony Orchestra<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lond\u00fdnsk\u00fd symfonick\u00fd orchestr vytvo\u0159il komunika\u010dn\u00ed kampa\u0148 s c\u00edlem z\u00edskat nov\u00e9 poslucha\u010de klasick\u00e9 hudby<\/p>\n","protected":false},"author":2,"featured_media":7626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[129],"tags":[145,139],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7668"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7668"}],"version-history":[{"count":23,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7668\/revisions"}],"predecessor-version":[{"id":7747,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7668\/revisions\/7747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7626"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}