{"id":7594,"date":"2021-03-24T12:37:16","date_gmt":"2021-03-24T11:37:16","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7594"},"modified":"2021-03-24T17:07:04","modified_gmt":"2021-03-24T16:07:04","slug":"zivotni-profesionalove","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/zivotni-profesionalove\/","title":{"rendered":"\u017divotn\u00ed profesion\u00e1lov\u00e9"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Becherovka, Doblogoo, VCCP<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Becherovka, obl\u00edben\u00e1 zna\u010dka mezi \u010desk\u00fdmi lihovinami, p\u0159edstavila novou komunika\u010dn\u00ed kampa\u0148, ve kter\u00e9 se zam\u011b\u0159ila na my\u0161lenku \u201c\u017eivotn\u00edch profesion\u00e1l\u016f\u201d - lid\u00ed, kte\u0159\u00ed se um\u011bj\u00ed radovat i z ka\u017edodenn\u00edch mali\u010dkost\u00ed, kter\u00e9 jim \u017eivot p\u0159in\u00e1\u0161\u00ed. Kampa\u0148 vysv\u011btluje d\u016fle\u017eitost um\u011bn\u00ed si poodstoupit od neust\u00e1l\u00e9ho tlaku a nekone\u010dn\u00fdch po\u017eadavk\u016f na \u00fasp\u011bch, a zam\u011b\u0159ila se proto na mali\u010dkosti v\u0161edn\u00edho \u017eivota. Tato iniciativa se obrac\u00ed p\u0159edev\u0161\u00edm na mlad\u0161\u00ed publikum, kter\u00e9 oslovuje prost\u0159ednictv\u00edm online video spot\u016f, komunikac\u00ed na soci\u00e1ln\u00edch s\u00edt\u00ed nebo za pomoci vizu\u00e1ln\u00edch materi\u00e1l\u016f p\u0159\u00edmo v m\u00edst\u011b prodeje. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V neust\u00e1l\u00e9m shonu modern\u00edho \u017eivota je velmi snadn\u00e9 zapomenout na mal\u00e9 radosti, kter\u00e9 \u017eivot p\u0159in\u00e1\u0161\u00ed. Studie dokonce nazna\u010duj\u00ed, \u017ee pr\u00e1v\u011b mileni\u00e1lov\u00e9 pat\u0159\u00ed mezi nejtvrd\u011bji pracuj\u00edc\u00ed generaci a tud\u00ed\u017e vzkaz kampan\u011b, \u017ee \u201e\u00fasp\u011bch nenalezneme pouze v pr\u00e1ci\u201c je velmi d\u016fle\u017eit\u00fd. D\u00edky tomu, \u017ee se tato iniciativa zam\u011b\u0159ila tak\u00e9 na nutnost ob\u010das si dop\u0159\u00e1t trochu odpo\u010dinku, obrac\u00ed pozornost k \u201eum\u00edrn\u011bnosti\u201c ve zcela nov\u00e9m sv\u011btle: d\u016fle\u017eit\u00e9 nen\u00ed jen st\u0159\u00eddm\u00e9 pit\u00ed, ale tak\u00e9 um\u00edrn\u011bn\u00fd p\u0159\u00edstup k pr\u00e1ci. Nakonec v sob\u011b video spoty zt\u011bles\u0148uj\u00ed to, co n\u00e1m v\u0161em \u2013 ale zejm\u00e9na mlad\u00fdm lidem \u2013 b\u011bhem lockdownu chyb\u00ed nejv\u00edce: spole\u010dn\u011b str\u00e1ven\u00e9 chv\u00edle s p\u0159\u00e1teli a rodinou. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Tuto kampa\u0148 jsem si v\u00e1\u017en\u011b zamiloval! Je a\u017e neuv\u011b\u0159iteln\u00e9, jak trefn\u011b vystihuje dobu, ve kter\u00e9 \u017eijeme. My\u0161lenky o \u017eivotn\u00ed rovnov\u00e1ze \u010dasto propaguj\u00ed fitness tren\u00e9\u0159i nebo magaz\u00edny o \u017eivotn\u00edm stylu. A asi ka\u017ed\u00fd z n\u00e1s se nad t\u00edm ob\u010das zam\u00fd\u0161l\u00ed \u2013 t\u0159eba tehdy, kdy\u017e \u0159e\u0161\u00edme pracovn\u00ed e-maily v sobotu ve\u010der. I tato kampa\u0148 vyjad\u0159uje ur\u010dit\u00e9 znepokojen\u00ed nad n\u011bkter\u00fdmi aspekty dne\u0161n\u00edho \u017eivota, ale d\u011bl\u00e1 to bez zbyte\u010dn\u00e9ho zpytov\u00e1n\u00ed lidsk\u00e9 du\u0161e. Jednodu\u0161e lidem p\u0159ipom\u00edn\u00e1, aby si naplno u\u017eili okam\u017eik\u016f, ve kter\u00fdch nemus\u00ed vyd\u011bl\u00e1vat pen\u00edze nebo se hn\u00e1t za n\u011bjak\u00fdm c\u00edlem. Je to velmi p\u0159\u00edjemn\u00e1 iniciativa a jej\u00ed poselstv\u00ed jde a\u017e p\u0159ekvapiv\u011b do hloubky. D\u00e1v\u00e1m velk\u00fd palec nahoru!\"<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Colin Brazier<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Colin Brazier je moder\u00e1torem GB News, ocen\u011bn\u00fdm mimo jin\u00e9 zlatou medail\u00ed od New York TV Awards, cenou Emmy za zpracov\u00e1n\u00ed t\u00e9matu evropsk\u00e9 migra\u010dn\u00ed krize a BAFTA. Coby uzn\u00e1van\u00fd novin\u00e1\u0159 a moder\u00e1tor je \u017e\u00e1dan\u00fdm medi\u00e1ln\u00edm tren\u00e9rem pro blue-chip spole\u010dnosti.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Foto: Becherovka<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Becherovka, obl\u00edben\u00e1 zna\u010dka mezi \u010desk\u00fdmi lihovinami, p\u0159edstavila novou komunika\u010dn\u00ed kampa\u0148, ve kter\u00e9 se zam\u011b\u0159ila na my\u0161lenku \u201c\u017eivotn\u00edch profesion\u00e1l\u016f\u201d – lid\u00ed, kte\u0159\u00ed se um\u011bj\u00ed radovat i z ka\u017edodenn\u00edch mali\u010dkost\u00ed, kter\u00e9 jim \u017eivot p\u0159in\u00e1\u0161\u00ed. <\/p>\n","protected":false},"author":2,"featured_media":7592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131,133],"tags":[141,143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7594"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7594"}],"version-history":[{"count":19,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7594\/revisions"}],"predecessor-version":[{"id":7736,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7594\/revisions\/7736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7592"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}