{"id":7414,"date":"2021-02-18T10:38:57","date_gmt":"2021-02-18T09:38:57","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7414"},"modified":"2021-02-18T10:39:25","modified_gmt":"2021-02-18T09:39:25","slug":"barilla-predstavuje-playlist-timer-pro-pripravu-testovin","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/barilla-predstavuje-playlist-timer-pro-pripravu-testovin\/","title":{"rendered":"Barilla p\u0159edstavuje \u201ePlaylist Timer\u201c pro p\u0159\u00edpravu t\u011bstovin"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Barilla, Publicis<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nen\u00ed snad nic hor\u0161\u00edho ne\u017e rozva\u0159en\u00e9 t\u011bstoviny \u2013 b\u011bhem va\u0159en\u00ed doma a experimentov\u00e1n\u00ed s nov\u00fdmi pokrmy v pr\u016fb\u011bhu lockdownu se o tom p\u0159esv\u011bd\u010dili mnoz\u00ed. To byl tak\u00e9 impuls pro italsk\u00e9ho v\u00fdrobce t\u011bstovin Barilla k sestaven\u00ed hudebn\u00edho playlistu k dokonal\u00e9 p\u0159\u00edprav\u011b t\u011bstovin. Spole\u010dnost se spojila s hudebn\u00ed platformou Spotify a vytvo\u0159ila n\u011bkolik seznam\u016f skladeb, kter\u00e9 svou d\u00e9lkou odpov\u00eddaj\u00ed p\u0159esn\u00e9mu \u010dasu pot\u0159ebn\u00e9mu k perfektn\u00ed p\u0159\u00edprav\u011b pasty. Pro ka\u017ed\u00fd typ t\u011bstovin Barilla doporu\u010duje jin\u00fd hudebn\u00ed v\u00fdb\u011br, kter\u00fd vyhovuje konkr\u00e9tn\u00edmu typu t\u011bstovin, v\u010detn\u011b \u201eMoody Day Linguine\u201c, \u201eTop Hits Spaghetti\u201c a \u201eTimeless Emotion Penne\u201c. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotky: Barilla<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uva\u0159it t\u011bstoviny je pom\u011brn\u011b snadn\u00e1 \u010dinnost, kter\u00e1 se ale i tak nemus\u00ed v\u017edy skv\u011ble poda\u0159it. Barilla proto p\u0159i\u0161la se z\u00e1chranou v podob\u011b z\u00e1bavn\u00e9 metody, je\u017e m\u00e1 zajistit jejich spr\u00e1vnou p\u0159\u00edpravu. Spole\u010dnost se pokusila do ka\u017edodenn\u00ed rutiny va\u0159en\u00ed, kter\u00e1 m\u016f\u017ee p\u0159edstavovat nep\u0159\u00edjemnou dom\u00e1c\u00ed povinnost, vn\u00e9st z\u00e1bavn\u00e9 prvky a energii a povzbudit lidi k tanci je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e za\u010dnou s p\u0159\u00edpravou sv\u00e9ho obl\u00edben\u00e9ho italsk\u00e9ho pokrmu. Je snad lep\u0161\u00ed zp\u016fsob, jak si zvednout n\u00e1ladu v dob\u011b pandemie?<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cTohle je v\u00e1\u017en\u011b z\u00e1bavn\u00e9! B\u011bhem lockdownu te\u010f v\u0161ichni doma v\u00edce va\u0159\u00edme a Barilla p\u0159i\u0161la s n\u00e1padem, jak p\u0159idat trochu hudebn\u00ed jiskry do tak v\u0161edn\u00ed a b\u011b\u017en\u00e9 \u010dinnosti, jakou je p\u0159\u00edprava t\u011bstovin. V\u00fdborn\u00e1 pr\u00e1ce ze strany Barilly \u2013 pot\u0159ebujeme v\u00edce podobn\u011b odleh\u010den\u00fdch PR iniciativ pro rozpt\u00fdlen\u00ed. <\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cPokud vezmu v potaz \u0161ir\u0161\u00ed souvislosti, zaj\u00edmalo by m\u011b, zda tato kampa\u0148 vznikla z d\u016fvodu n\u011bjak\u00e9 obecn\u00e9 pot\u0159eby? P\u0159\u00edprava t\u011bstovin v\u011bt\u0161inou zabere deset minut a v\u011bt\u0161ina z n\u00e1s je testuje na skus p\u0159ibli\u017en\u011b po osmi minut\u00e1ch.<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Podobnou my\u0161lenku by mohly vyu\u017e\u00edt i dal\u0161\u00edch italsk\u00e9 klasiky. Nap\u0159\u00edklad ko\u0159en\u011bn\u00fd masov\u00fd pokrm Peposo by mohl ladit s \u201eAidou\u201c. Nevid\u00edm jedin\u00fd d\u016fvod pro\u010d ne. Barilla tak\u00e9 vyr\u00e1b\u00ed polentu...\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Adrian Wheeler<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Adrian Wheeler je b\u00fdval\u00fd p\u0159edseda GCI Europe a spole\u010dn\u00edk PRCA. Je autorem publikac\u00ed Crisis Communications Management a Writing for the Media. Dnes p\u016fsob\u00ed jako nev\u00fdkonn\u00fd \u010dlen spr\u00e1vn\u00ed rady p\u011bti konzulta\u010dn\u00edch spole\u010dnost\u00ed, jako partner Agincourt Communications a jako lektor PR, medi\u00e1ln\u00edch tr\u00e9nink\u016f a kou\u010d<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fotky: Barilla<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nen\u00ed snad nic hor\u0161\u00edho ne\u017e rozva\u0159en\u00e9 t\u011bstoviny \u2013 b\u011bhem va\u0159en\u00ed doma a experimentov\u00e1n\u00ed s nov\u00fdmi pokrmy v pr\u016fb\u011bhu lockdownu se o tom p\u0159esv\u011bd\u010dili mnoz\u00ed. <\/p>\n","protected":false},"author":2,"featured_media":7359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131,135],"tags":[141,145],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7414"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7414"}],"version-history":[{"count":15,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7414\/revisions"}],"predecessor-version":[{"id":7485,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7414\/revisions\/7485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7359"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}