{"id":7410,"date":"2021-02-18T10:37:12","date_gmt":"2021-02-18T09:37:12","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7410"},"modified":"2021-02-18T10:39:32","modified_gmt":"2021-02-18T09:39:32","slug":"freedom-is-the-way-of-life","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/freedom-is-the-way-of-life\/","title":{"rendered":"Freedom is the Way of Life"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Isadore, Motionhouse<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U p\u0159\u00edle\u017eitosti 31. v\u00fdro\u010d\u00ed sametov\u00e9 revoluce p\u0159ipomn\u011bl slovensk\u00fd v\u00fdrobce cyklistick\u00fdch od\u011bv\u016f Isadore siln\u00fd p\u0159\u00edb\u011bh. V roce 1950 uprchl Zdenko F. Dane\u0161 p\u0159ed tehdej\u0161\u00edm \u010deskoslovensk\u00fdm komunistick\u00fdm re\u017eimem na kole a n\u00e1sledn\u011b se mu poda\u0159ilo p\u0159est\u011bhovat do USA, kde se stal univerzitn\u00edm profesorem. V r\u00e1mci oslav tohoto p\u0159\u00edb\u011bhu zm\u011bnila zna\u010dka Isadore sv\u016fj tradi\u010dn\u00ed slogan z \u201eThe Road is the Way of Life\u201d (\u201eCesta je zp\u016fsob \u017eivota\u201c) na \u201eFreedom is the Way of Life\u201d (\u201eSvoboda je zp\u016fsob \u017eivota\u201c). Rovn\u011b\u017e vytvo\u0159ila speci\u00e1ln\u00ed kolekci dres\u016f, p\u0159i\u010dem\u017e v\u00fdt\u011b\u017eek z prodeje poputuje neziskov\u00e9 organizaci Post Bellum dokumentuj\u00edc\u00ed vzpom\u00ednky pam\u011btn\u00edk\u016f kl\u00ed\u010dov\u00fdch moment\u016f 20. stolet\u00ed. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sametovou revoluci si ka\u017edoro\u010dn\u011b p\u0159ipom\u00ednaj\u00ed velk\u00e9 zna\u010dky v \u010cesk\u00e9 i Slovensk\u00e9 republice. A to je jedin\u011b dob\u0159e: bez tohoto miln\u00edku by toti\u017e ani v jedn\u00e9 z t\u011bchto zem\u00ed neexistoval voln\u00fd trh, d\u00edky n\u011bmu\u017e dnes mohou tyto zna\u010dky fungovat. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ale kampa\u0148 Isadore s n\u00e1zvem \u201eFreedom is the Way of Life\u201d se od ostatn\u00edch li\u0161\u00ed. Zam\u011b\u0159uje se na skute\u010dn\u00fd p\u0159\u00edb\u011bh jedince, kter\u00fd pou\u017eil sv\u00e9 j\u00edzdn\u00ed kolo, aby unikl komunistick\u00e9mu re\u017eimu. T\u00edm poukazuje na realitu \u017eivota v \u010ceskoslovensku ve 2. polovin\u011b 20. stolet\u00ed a vyzdvihuje d\u016fle\u017eitost cyklistiky jako zp\u016fsobu dopravy. \u00dast\u0159edn\u00ed prvek kampan\u011b \u2013 p\u016fsobiv\u00fd animovan\u00fd spot vypr\u00e1v\u011bj\u00edc\u00ed p\u0159\u00edb\u011bh Dane\u0161ova \u00fat\u011bku \u2013 v sob\u011b spojuje ob\u011b tyto linie. Zna\u010dka Isadore tak specifick\u00fdm zp\u016fsobem vzd\u00e1v\u00e1 hold hrdin\u016fm sametov\u00e9 revoluce a hrd\u011b se hl\u00e1s\u00ed ke sv\u00fdm slovensk\u00fdm ko\u0159en\u016fm.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eJedn\u00e1 se o kr\u00e1snou kampa\u0148 z d\u00edlny spole\u010dnosti Isadore. Pro v\u011bt\u0161inu zna\u010dek je snadn\u00e9 vyu\u017e\u00edt historick\u00e9 a kulturn\u00ed ud\u00e1losti ve sv\u016fj prosp\u011bch, ale pro Isadore se tato konkr\u00e9tn\u00ed jev\u00ed b\u00fdt obzvl\u00e1\u0161t\u011b relevantn\u00ed \u2013 zna\u010dka vsadila na lidsk\u00fd p\u0159\u00edb\u011bh o \u00fat\u011bku za svobodou, kde j\u00edzda na kole tvo\u0159\u00ed \u00fast\u0159edn\u00ed motiv. Tak\u00e9 velmi oce\u0148uji, \u017ee spole\u010dnost v\u011bnuje p\u0159\u00edsp\u011bvek z prodeje dres\u016f neziskov\u00e9 organizaci Post Bellum, kampa\u0148 tedy sp\u00ed\u0161e vyjad\u0159uje hodnoty dan\u00e9 spole\u010dnosti, c\u00edlem nen\u00ed pouh\u00fd zisk. \u00da\u017easn\u00fd p\u0159\u00edb\u011bh, nav\u00edc skv\u011ble odvypr\u00e1v\u011bn\u00fd.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Kate Hartley<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kate Hartley je partnerkou a spoluzakladatelkou spole\u010dnosti Polpeo, je\u017e se zab\u00fdv\u00e1 simulac\u00ed kriz\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a pom\u00e1h\u00e1 tak firm\u00e1m s p\u0159\u00edpravou na \u0159e\u0161en\u00ed ohro\u017een\u00ed reputace v digit\u00e1ln\u00edm v\u011bku. Je autorkou knihy Communication in a Crisis a \u010dlenkou v\u00fdboru PRCA pro digit\u00e1ln\u00ed \u0159\u00edzen\u00ed, kter\u00fd m\u00e1 za c\u00edl formovat best practices pro sf\u00e9ru digit\u00e1ln\u00edho PR. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fotky: Isadore<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

U p\u0159\u00edle\u017eitosti 31. v\u00fdro\u010d\u00ed sametov\u00e9 revoluce p\u0159ipomn\u011bl slovensk\u00fd v\u00fdrobce cyklistick\u00fdch od\u011bv\u016f Isadore siln\u00fd p\u0159\u00edb\u011bh<\/p>\n","protected":false},"author":2,"featured_media":7029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131,133],"tags":[141,143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7410"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7410"}],"version-history":[{"count":17,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7410\/revisions"}],"predecessor-version":[{"id":7489,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7410\/revisions\/7489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7029"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}