{"id":7406,"date":"2021-02-18T10:35:30","date_gmt":"2021-02-18T09:35:30","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7406"},"modified":"2021-02-18T11:05:12","modified_gmt":"2021-02-18T10:05:12","slug":"kazda-laska-je-laska","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/kazda-laska-je-laska\/","title":{"rendered":"Ka\u017ed\u00e1 l\u00e1ska je l\u00e1ska"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Absolut, JANDL, PR Clinic<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampa\u0148 spole\u010dnosti Absolut s n\u00e1zvem Ka\u017ed\u00e1 l\u00e1ska je l\u00e1ska navazuje sv\u00fdm obsahem na p\u0159edchoz\u00ed komunikovan\u00e1 t\u00e9mata t\u00e9to zna\u010dky. Ale na rozd\u00edl od p\u0159ede\u0161l\u00fdch spot\u016f, kter\u00e9 byly zam\u011b\u0159en\u00e9 na toleranci a rovnost, se tato nov\u00e1 reklama objev\u00ed jak v televizn\u00edm vys\u00edl\u00e1n\u00ed, tak v onlinu, d\u00edky \u010demu\u017e bude dostupn\u00e1 \u0161ir\u0161\u00edmu publiku. Stejn\u011b jako v p\u0159echoz\u00edch kampan\u00edch, kde byla pozornost zam\u011b\u0159ena na toleranci k sexu\u00e1ln\u00edm men\u0161in\u00e1m, vsadil Absolut na spolupr\u00e1ci s \u0159adou vlivn\u00fdch osobnost\u00ed a influencer\u016f s \u00famyslem oslovit spr\u00e1vnou c\u00edlovou skupinu. Kampa\u0148 podpo\u0159il tak\u00e9 zp\u011bv\u00e1k Jakub Pru\u017einsk\u00fd, kter\u00fd se sv\u011b\u0159il s vlastn\u00ed zku\u0161enost\u00ed s nesn\u00e1\u0161enlivost\u00ed, kterou za\u017eil na Slovensku.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zna\u010dka Absolut je na z\u00e1klad\u011b kampan\u00ed podporuj\u00edc\u00edch pr\u00e1va a svobody lid\u00ed v r\u00e1mci LGBT komunity na Slovensku ozna\u010dov\u00e1na za kontroverzn\u00ed. Pr\u00e1v\u011b kontroverze v t\u00e9to oblasti, se kterou je spojov\u00e1na, je jasn\u00fdm d\u016fkazem, \u017ee je v t\u00e9to zemi st\u00e1le nutn\u00e9 zapracovat na podpo\u0159e vz\u00e1jemn\u00e9ho porozum\u011bn\u00ed a rovnosti jej\u00edch obyvatel. Situace, kter\u00e9 \u010del\u00ed slovensk\u00e1 LGBT komunita, je hor\u0161\u00ed ne\u017e v mnoha dal\u0161\u00edch evropsk\u00fdch zem\u00edch \u2013 jak z legislativn\u00edho hlediska, tak co se obecn\u00e9ho postoje spole\u010dnosti a p\u0159ijet\u00ed t\u00e9to komunity t\u00fd\u010de. Odvaha, kterou Absolut tak energick\u00fdm a nal\u00e9hav\u00fdm zp\u016fsobem projevil, je skv\u011bl\u00fdm p\u0159\u00edkladem, kter\u00fd by m\u011bly n\u00e1sledovat tak\u00e9 dal\u0161\u00ed spole\u010dnosti.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cStrategii zna\u010dky Absolut sleduji u\u017e od roku 2018, kdy se proti kampani na t\u00e9ma tolerance a rovnopr\u00e1vnosti zvedla siln\u00e1 vlna nen\u00e1visti. Odpov\u011bd\u00ed na po\u010detn\u00e9 hejty byl skv\u011bl\u00fd po\u010din v minul\u00e9m roce, takt\u00e9\u017e ocen\u011bn\u00fd v sout\u011b\u017ei Zlat\u00fd st\u0159edn\u00edk, kter\u00fd zasadil ot\u00e1zku r\u016fznorodosti do skute\u010dn\u00e9ho p\u0159\u00edb\u011bhu extremisty a n\u00e1sledn\u011b na pestrost slovensk\u00fdch p\u0159edk\u016f upozornil testy DNA u vybran\u00fdch influencer\u016f. <\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cKampa\u0148 Ka\u017ed\u00e1 l\u00e1ska je l\u00e1ska vn\u00edm\u00e1m jako p\u0159irozen\u00e9 pokra\u010dov\u00e1n\u00ed, ne v\u0161ak ned\u016fle\u017eit\u00e9, kdy\u017e pomysl\u00edm na st\u00e1le nerovnopr\u00e1vn\u00e9 mo\u017enosti partnersk\u00fdch svazk\u016f z hlediska slovensk\u00e9ho z\u00e1kona. Ve spotu oce\u0148uji jednoduchou linku p\u0159\u00edb\u011bhu, zhutn\u011bnou atmosf\u00e9ru a u\u017eit\u00ed srozumiteln\u00fdch hesel. V podobn\u00fdch kampan\u00edch jsem zaznamenala je\u0161t\u011b v\u011bt\u0161\u00ed r\u016fznorodost, co se t\u00fd\u010de v\u011bku, kter\u00e1 mi tu chyb\u00ed. Sd\u011blen\u00ed nav\u00edc nen\u00ed tak \"\u0161okuj\u00edc\u00ed\" jako p\u0159edchoz\u00edch dvou kampan\u00ed, co\u017e mo\u017en\u00e1 bylo z\u00e1m\u011brem, nicm\u00e9n\u011b z m\u00e9ho pohledu by \u0161lo z t\u00e9matu vyt\u011b\u017eit je\u0161t\u011b v\u00edc.\"<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Michaela Pi\u0161iov\u00e1<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Michaela Pi\u0161iov\u00e1 je v\u00fdkonnou \u0159editelkou PR Klubu a komunika\u010dn\u00ed specialistkou se zku\u0161enostmi v podnikov\u00e9m a neziskov\u00e9m sektoru<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fotky: Absolut<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kampa\u0148 spole\u010dnosti Absolut s n\u00e1zvem Ka\u017ed\u00e1 l\u00e1ska je l\u00e1ska navazuje sv\u00fdm obsahem na p\u0159edchoz\u00ed komunikovan\u00e1 t\u00e9mata t\u00e9to zna\u010dky<\/p>\n","protected":false},"author":2,"featured_media":7345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133,135],"tags":[143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7406"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7406"}],"version-history":[{"count":16,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7406\/revisions"}],"predecessor-version":[{"id":7505,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7406\/revisions\/7505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7345"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}