{"id":7249,"date":"2021-01-26T09:14:03","date_gmt":"2021-01-26T08:14:03","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7249"},"modified":"2021-01-28T09:39:44","modified_gmt":"2021-01-28T08:39:44","slug":"sweetheart-saver","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/sweetheart-saver\/","title":{"rendered":"Sweetheart Saver"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Megabus, Tin Man Communications, Raygun London, Atomik Research<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Megabus, n\u00edzkon\u00e1kladov\u00fd britsk\u00fd autobusov\u00fd p\u0159epravce, zah\u00e1jil svoji prvn\u00ed PR kampa\u0148 na konci roku 2019. Hlavn\u00edm c\u00edlem iniciativy bylo vytvo\u0159it emoce z\u00e1kazn\u00edk\u016f ke zna\u010dce, co\u017e by podpo\u0159ilo jejich rozhodov\u00e1n\u00ed o v\u00fdb\u011bru dopravce a hr\u00e1lo roli krom\u011b samotn\u00e9 nab\u00eddky levn\u00fdch j\u00edzdenek. Sou\u010dasn\u011b se kampa\u0148 tak\u00e9 sna\u017eila Megabus vyprofilovat jako mo\u017enou alternativu pro studenty, kte\u0159\u00ed p\u0159edstavuj\u00ed jednu z c\u00edlov\u00fdch skupin spole\u010dnosti, a zapadaj\u00ed tak do konceptu zam\u011b\u0159en\u00e9ho na levn\u00e9 cestov\u00e1n\u00ed.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00fdzkum uskute\u010dn\u011bn\u00fd pod z\u00e1\u0161titou spole\u010dnosti Megabus odhalil, \u017ee studenti, kte\u0159\u00ed udr\u017euj\u00ed partnersk\u00fd vztah na d\u00e1lku, utrat\u00ed t\u00e9m\u011b\u0159 5 000 liber ro\u010dn\u011b jen aby mohli z\u016fstat v kontakt se svou drahou polovi\u010dkou, 163 liber p\u0159i tom vynakl\u00e1daj\u00ed ka\u017ed\u00fd m\u011bs\u00edc na cestov\u00e1n\u00ed. Na z\u00e1klad\u011b tohoto zji\u0161t\u011bn\u00ed se spole\u010dnost rozhodla v\u011bnovat deseti p\u00e1r\u016fm tzv. \u201cSweetheart Saver\u201d j\u00edzdenky, d\u00edky kter\u00fdm mohly po dobu jednoho roku cestovat mezi dv\u011bma vybran\u00fdmi destinacemi zdarma. Tato iniciativa byla podpo\u0159ena t\u0159\u00edminutov\u00fdm promo videem, je\u017e zachytilo skute\u010dn\u00fd milostn\u00fd p\u0159\u00edb\u011bh dvou lid\u00ed, jejich\u017e vztah fungoval na d\u00e1lku.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00edky podpo\u0159e konkr\u00e9tn\u00edho p\u00e1ru a zviditeln\u011bn\u00ed probl\u00e9m\u016f, kter\u00fdm mohou lid\u00e9 v tomto druhu vztahu \u010delit, se Megabusu prost\u0159ednictv\u00edm kampan\u011b poda\u0159ilo z\u00edskat autenti\u010dnost, je\u017e by pravd\u011bpodobn\u011b byla st\u011b\u017e\u00ed dosa\u017eiteln\u00e1, pokud by se dopravce rozhodl nap\u0159\u00edklad pro spolupr\u00e1ci se zn\u00e1m\u00fdmi osobnostmi. Tato iniciativa dok\u00e1zala skv\u011bl\u00fdm zp\u016fsobem pouk\u00e1zat na fakt, \u017ee levn\u00e9 cestov\u00e1n\u00ed m\u016f\u017ee lidem p\u0159in\u00e1\u0161et mnohem v\u00edce ne\u017e jen u\u0161et\u0159en\u00e9 pen\u00edze, co\u017e je pro p\u00e1ry jako ten v reklamn\u00edm spotu naprosto nezbytn\u00e9. Studie Megabusu tak\u00e9 odhalila smutnou skute\u010dnost, \u017ee t\u00e9m\u011b\u0159 jedna t\u0159etina studentsk\u00fdch vztah\u016f se rozpadne kv\u016fli nedostatku financ\u00ed. Prost\u0159ednictv\u00edm kampan\u011b \u201eSweetheart Saver\u201c se poda\u0159ilo spole\u010dnost prezentovat jako \u201ezachr\u00e1nce\u201c mlad\u00fdch p\u00e1r\u016f po cel\u00e9 zemi. Existuje snad lep\u0161\u00ed zp\u016fsob, jak si z\u00edskat p\u0159\u00edze\u0148 z\u00e1kazn\u00edk\u016f?<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cMegabus je zn\u00e1m\u00fd sv\u00fdmi cenov\u00fdmi trh\u00e1ky, je to n\u011bco jako Ryanair na krat\u0161\u00ed vzd\u00e1lenosti. P\u0159esto\u017ee tato jeho kampa\u0148 byla postavena na datech z v\u00fdzkumu, pracuje s emocion\u00e1ln\u00ed zku\u0161enost\u00ed tis\u00edc\u016f student\u016f a jejich l\u00e1sek. A proto se modr\u00fd autobus m\u011bn\u00ed z dopravn\u00edho prost\u0159edku na n\u00e1stroj, kter\u00fd p\u0159in\u00e1\u0161\u00ed l\u00e1sku. Bohu\u017eel korona virus zcela zm\u011bnil podm\u00ednky pro dopravu, ale jsem velice zv\u011bdav\u00fd na to, jak Megabus na toto vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f nav\u00e1\u017ee, a\u017e bude epidemie za n\u00e1mi. Proto\u017ee l\u00e1ska p\u0159etrv\u00e1...\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Pavel Vl\u010dek<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Pavel Vl\u010dek je prezidentem Asociace provozovatel\u016f mobiln\u00edch s\u00edt\u00ed a p\u0159edseda v\u00fdkonn\u00e9ho v\u00fdboru PR Klubu<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fotky: Megabus<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Megabus zah\u00e1jil svoji prvn\u00ed PR kampa\u0148 na konci roku 2019. Hlavn\u00edm c\u00edlem iniciativy bylo vytvo\u0159it emoce z\u00e1kazn\u00edk\u016f ke zna\u010dce, co\u017e by podpo\u0159ilo jejich rozhodov\u00e1n\u00ed o v\u00fdb\u011bru dopravce a hr\u00e1lo roli krom\u011b samotn\u00e9 nab\u00eddky levn\u00fdch j\u00edzdenek<\/p>\n","protected":false},"author":2,"featured_media":7267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131],"tags":[141],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7249"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7249"}],"version-history":[{"count":20,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7249\/revisions"}],"predecessor-version":[{"id":7310,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7249\/revisions\/7310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7267"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}