{"id":7229,"date":"2021-01-26T16:15:08","date_gmt":"2021-01-26T15:15:08","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7229"},"modified":"2021-01-26T16:37:50","modified_gmt":"2021-01-26T15:37:50","slug":"playstation-5-se-predstavil-na-oxford-circus","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/playstation-5-se-predstavil-na-oxford-circus\/","title":{"rendered":"PlayStation 5 se p\u0159edstavil na Oxford Circus"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Sony, Transport for London<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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B\u011bhem p\u0159\u00edpravy nov\u00e9 strategie pro uveden\u00ed PlayStationu 5 na trhu ve Velk\u00e9 Brit\u00e1nii p\u0159i\u0161la spole\u010dnost Sony s nev\u00eddan\u00fdm n\u00e1padem \u2013 vyu\u017e\u00edt ikonick\u00fd kruhov\u00fd symbol lond\u00fdnsk\u00e9ho metra, kter\u00fd vypad\u00e1 velmi podobn\u011b jako \u010derven\u00e9 tla\u010d\u00edtko na hern\u00edm ovlada\u010di PlayStationu. Sony proto nav\u00e1zala spolupr\u00e1ci s Tfl (Transport for London), je\u017e zodpov\u00edd\u00e1 za dopravu v oblasti Lond\u00fdna, a \u201ep\u0159evzala\u201c tak lond\u00fdnskou stanici metra Oxford Circus na 48 hodin pod sv\u00e1 k\u0159\u00eddla. Dal\u0161\u00ed t\u0159i tvary, kter\u00e9 se nach\u00e1zej\u00ed na hern\u00edm ovlada\u010di (k\u0159\u00ed\u017eek, \u010dtverec a troj\u00faheln\u00edk) se soub\u011b\u017en\u011b objevily jako do\u010dasn\u00e9 zna\u010dky metra k vid\u011bn\u00ed na ulic\u00edch nad podzemn\u00ed dr\u00e1hou vedle klasick\u00e9ho symbolu \u201eO\u201c. Zna\u010dky byly postaveny p\u0159es noc a st\u00e1ly p\u0159ed zast\u00e1vkou metra dva n\u00e1sleduj\u00edc\u00ed dny, pot\u00e9 byly p\u0159evezeny a vystaveny v lond\u00fdnsk\u00e9m s\u00eddle spole\u010dnosti Sony.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotky: Sony UK<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato iniciativa l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tato marketingov\u00e1 strategie je skv\u011bl\u00fdm p\u0159\u00edkladem toho, jak funguje podprahov\u00e1 asociace a vn\u00edm\u00e1n\u00ed spot\u0159ebitel\u016f. Samotn\u00e9 zna\u010dky byly vystaveny na ve\u0159ejnosti pouze n\u011bkolik hodin, ale spojen\u00ed symbolu lond\u00fdnsk\u00e9ho metra s hern\u00edm ovlada\u010dem PlayStationu si budeme pamatovat dlouho. Tato strategie funguje na z\u00e1kladn\u00edm principu vyu\u017eit\u00ed vztahu publika s obecn\u011b respektovan\u00fdmi zna\u010dkami, je\u017e jsou sou\u010d\u00e1st\u00ed jejich b\u011b\u017en\u00fdch \u017eivot\u016f. Deset milion\u016f obyvatel Lond\u00fdna se se symbolem \u010derven\u00e9ho tla\u010d\u00edtka (a dal\u0161\u00edch prvk\u016f hern\u00ed konzole) setk\u00e1v\u00e1 dennodenn\u011b, a i d\u00edky tomu je zn\u00e1m\u00fd po cel\u00e9 Velk\u00e9 Brit\u00e1nii. Sony se tak kreativn\u00edm zp\u016fsobem poda\u0159ilo vytvo\u0159it spojen\u00ed mezi PlayStationem a ka\u017edodenn\u00edm \u017eivotem Lond\u00fd\u0148an\u016f \u2013 skute\u010dn\u011b poveden\u00fd marketingov\u00fd tah.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n

\u201cStunty ve ve\u0159ejn\u00e9m prostoru je skv\u011bl\u00e1 PR dom\u00e9na, na kterou nepot\u0159ebujete moc pen\u011bz a kter\u00e1 v\u00e1m m\u016f\u017ee vyd\u011blat slu\u0161n\u00fd organick\u00fd z\u00e1sah i na soci\u00e1ln\u00edch s\u00edt\u00edch. Povede-li se v\u00e1m nav\u00edc dostat na m\u00edsto s velk\u00fdm p\u0159irozen\u00fdm pohybem lid\u00ed, m\u00e1te vyhr\u00e1no dvojn\u00e1sob. M\u00e1te-li ov\u0161em ten n\u00e1pad \u2013 jednoduch\u00fd, vtipn\u00fd a okam\u017eit\u011b rozpoznateln\u00fd. Prost\u011b takov\u00fd jak\u00fd p\u0159edvedlo Sony v lond\u00fdnsk\u00e9m metru s PlayStation 5.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Filip Hrub\u00fd<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Filip Hrub\u00fd je tiskov\u00fd mluv\u010d\u00ed a vedouc\u00ed t\u00fdmu extern\u00ed komunikace \u010cesk\u00e9 spo\u0159itelny<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

P\u0159i\u0161la spole\u010dnost Sony s nev\u00eddan\u00fdm n\u00e1padem \u2013 vyu\u017e\u00edt ikonick\u00fd kruhov\u00fd symbol lond\u00fdnsk\u00e9ho metra, kter\u00fd vypad\u00e1 velmi podobn\u011b jako \u010derven\u00e9 tla\u010d\u00edtko na hern\u00edm ovlada\u010di PlayStationu. <\/p>\n","protected":false},"author":2,"featured_media":7306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131,133],"tags":[141,143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7229"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7229"}],"version-history":[{"count":11,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7229\/revisions"}],"predecessor-version":[{"id":7304,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7229\/revisions\/7304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7306"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}