{"id":7111,"date":"2021-01-26T09:19:00","date_gmt":"2021-01-26T08:19:00","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7111"},"modified":"2021-01-26T16:33:53","modified_gmt":"2021-01-26T15:33:53","slug":"myslime-na-tebe","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/myslime-na-tebe\/","title":{"rendered":"Mysl\u00edme na tebe"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: intu Milton Keynes, Perception PR<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Britsk\u00e9 n\u00e1kupn\u00ed centrum intu Milton Keynes p\u0159i\u0161lo se skv\u011bl\u00fdm n\u00e1padem, jak podpo\u0159it komunitn\u00ed \u017eivot ve m\u011bst\u011b a jak si z\u00edskat loajalitu m\u00edstn\u00edch z\u00e1kazn\u00edk\u016f. Spojilo se s charitativn\u00ed organizac\u00ed \u201eAge UK\u201c, jej\u00edm\u017e \u00fakolem bylo zjistit, kte\u0159\u00ed star\u0161\u00ed obyvatel\u00e9 Milton Keynes budou letos tr\u00e1vit V\u00e1noce o samot\u011b. Pr\u00e1v\u011b pro tyto opu\u0161t\u011bn\u00e9 seniory pak p\u0159ipravilo obchodn\u00ed centrum speci\u00e1ln\u00ed v\u00e1no\u010dn\u00ed bal\u00ed\u010dky, kter\u00e9 jim nechalo rozeslat spolu s dopisem od n\u011bkter\u00e9ho ze \u010dlen\u016f komunity. Tak, aby osamocen\u00ed sta\u0159\u00ed lid\u00e9 v\u011bd\u011bli, \u017ee i na n\u011b n\u011bkdo mysl\u00ed. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotky: intu Milton Keynes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obchodn\u00ed centrum intu Milton Keynes pokrylo v\u0161echny aspekty kampan\u011b. Nejen \u017ee nakoupilo p\u0159es 100 v\u00e1no\u010dn\u00edch ko\u0161\u00edk\u016f a naplnilo je slavnostn\u00edmi delikatesami a d\u00e1rky, ale poda\u0159ilo se mu tak\u00e9 aktivn\u011b zapojit m\u00edstn\u00ed komunitu, kdy\u017e jej\u00ed jednotliv\u00e9 \u010dleny vyzvalo k naps\u00e1n\u00ed dopis\u016f. V t\u011bchto dopisech m\u011bli auto\u0159i za \u00fakol p\u0159edstavit sami sebe i sv\u00e1 p\u0159\u00e1n\u00ed do dal\u0161\u00edho roku. Pokud cht\u011bli, mohli p\u0159ilo\u017eit i svou fotografii. Ob\u00e1lky s dopisy byly n\u00e1sledn\u011b vlo\u017eeny do v\u00e1no\u010dn\u00edch bal\u00ed\u010dk\u016f a odesl\u00e1ny k osam\u011bl\u00fdm star\u0161\u00edm p\u0159\u00edjemc\u016fm, aby se i oni c\u00edtili jako d\u016fle\u017eit\u00e1 sou\u010d\u00e1st spole\u010dnosti. T\u00e9to kampani se poda\u0159ilo probudit v m\u00edstn\u00edch obyvatel\u00edch z\u00e1jem o jejich sousedy a propojit ho se \u0161t\u011bdrost\u00ed a motivem darov\u00e1n\u00ed, \u010d\u00edm\u017e vyzdvihla opravdov\u00fd smysl V\u00e1noc. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cSkute\u010dn\u011b m\u011b t\u011b\u0161\u00ed, \u017ee v oboru, kter\u00fd je b\u011b\u017en\u011b kritizov\u00e1n pro sv\u016fj cynismus, se zrodila nepopirateln\u011b dobr\u00e1 PR kampa\u0148, jako je pr\u00e1v\u011b tato. V norm\u00e1ln\u00ed situaci by snad n\u011bkdo mohl \u0159\u00edci, \u017ee si majitel n\u00e1kupn\u00edho centra za cenu n\u011bkolika d\u00e1rkov\u00fdch ko\u0161\u016f a za pomoci p\u00e1r lid\u00ed, kte\u0159\u00ed je\u0161t\u011b st\u00e1le r\u00e1di p\u00ed\u0161\u00ed dopisy (a\u0165 u\u017e je to kdokoliv), zajistil solidn\u00ed medi\u00e1ln\u00ed pokryt\u00ed, d\u011bkuji p\u011bkn\u011b\u2026 Ale aktu\u00e1ln\u00ed stav nen\u00ed norm\u00e1ln\u00ed situac\u00ed \u2013 by\u0165 i o tom, \u017ee nikdo z n\u00e1s kv\u016fli pandemii nikdy nebude stejn\u00fd, u\u017e bylo \u0159e\u010deno mnoho. A tak si \u0159\u00edk\u00e1m (krom\u011b toho, \u017ee gratuluji obchodn\u00edmu centru intu a jeho PR z\u00e1stupc\u016fm), co v\u00edce tohle v\u0161echno asi vypov\u00edd\u00e1 o PR jako takov\u00e9m? Stanou se nyn\u00ed PR agentury po cel\u00e9m sv\u011bt\u011b \u0161i\u0159iteli dobra jako takov\u00e9ho, bez postrann\u00edch \u00famysl\u016f? P\u0159im\u011bla pandemie obor PR, aby zpytoval sv\u011bdom\u00ed a na\u0161el uvnit\u0159 sebe tlukouc\u00ed srdce? Vypad\u00e1 to, \u017ee p\u0159esn\u011b toto se stalo v reklam\u011b \u2013 nyn\u00ed je b\u011b\u017en\u011b pou\u017e\u00edv\u00e1na jako kan\u00e1l nab\u00edzej\u00edc\u00ed pomoc a podporu pot\u0159ebn\u00fdm. D\u016fraz je kladen na jednoduch\u00e9 lo-fi video form\u00e1ty podobn\u00e9 t\u011bm, kter\u00e9 doma v dob\u00e1ch lockdownu dennodenn\u011b pou\u017e\u00edv\u00e1me. Objevuje se n\u00e1m tu zaj\u00edmav\u00e9 t\u00e9ma pro PR v\u00fdzkum, pokud by m\u011bl n\u011bkdo z\u00e1jem\u2026\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Luke Blair<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Luke Blair je b\u00fdval\u00fd viceprezidentem Imperial College v Lond\u00fdn\u011b. \u0158\u00edd\u00ed zde ve\u0161ker\u00e9 komunika\u010dn\u00ed aktivity v\u010detn\u011b pubilc affairs, vztah\u016f s m\u00e9dii, digit\u00e1ln\u00ed komunikace a mezin\u00e1rodn\u00ed i intern\u00ed komunikace. V minulosti zast\u00e1val kl\u00ed\u010dov\u00e9 intern\u00ed i konzultantsk\u00e9 pozice v oblasti komunikace pro organizace jako Transport for London, NHS \u010di Design Council.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Milton Keynes shopping centre launched an initiative in the true Christmas spirit helping local elderly people feel connected to their community<\/p>\n","protected":false},"author":2,"featured_media":7027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[138,134],"tags":[147,145,144],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7111"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7111"}],"version-history":[{"count":7,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7111\/revisions"}],"predecessor-version":[{"id":7302,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7111\/revisions\/7302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7027"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}