{"id":7107,"date":"2021-01-26T08:06:00","date_gmt":"2021-01-26T07:06:00","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=7107"},"modified":"2021-01-26T16:31:39","modified_gmt":"2021-01-26T15:31:39","slug":"kazdy-domov-by-mel-byt-bezpecnym-mistem","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/kazdy-domov-by-mel-byt-bezpecnym-mistem\/","title":{"rendered":"Ka\u017edy domov by m\u011bl b\u00fdt bezpe\u010dn\u00fdm m\u00edstem"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: IKEA, Triad Advertising, Vizeum, Adexpres, Ogilvy, Bistro Films<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e1bytk\u00e1\u0159sk\u00fd \u0159et\u011bzec IKEA spustil v \u010cesk\u00e9 republice, na Slovensku a v Ma\u010farsku CSR kampa\u0148, kter\u00e1 v r\u00e1mci regionu upozor\u0148uje na problematiku n\u00e1sil\u00ed p\u00e1chan\u00e9ho na \u017een\u00e1ch. IKEA reagovala na evropsk\u00fd v\u00fdzkum, ze n\u011bho\u017e vyplynulo, \u017ee 23 % slovensk\u00fdch \u017een se v dosp\u011blosti setkalo s fyzick\u00fdm nebo sexu\u00e1ln\u00edm n\u00e1sil\u00edm ze strany partnera a 47 % z nich za\u017eilo n\u011bjakou z forem psychick\u00e9ho n\u00e1sil\u00ed. Spole\u010dnost se rozhodla zv\u00fd\u0161it pov\u011bdom\u00ed o probl\u00e9mu a p\u0159isl\u00edbila spolupr\u00e1ci i dotace vybran\u00fdm neziskov\u00fdm organizac\u00edm, kter\u00e9 ob\u011btem dom\u00e1c\u00edho n\u00e1sil\u00ed pom\u00e1haj\u00ed. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Televizn\u00ed reklama zobrazuj\u00edc\u00ed traumatizuj\u00edc\u00ed dopady dom\u00e1c\u00edho n\u00e1sil\u00ed b\u011b\u017eela na televizn\u00edch obrazovk\u00e1ch od 16. listopadu do 13. prosince. Kampa\u0148 byla podpo\u0159ena i rozhlasov\u00fdmi spoty a interaktivn\u00ed instalac\u00ed v bratislavsk\u00e9m obchodn\u00edm dom\u011b IKEA. Tato instalace obsahovala aktu\u00e1ln\u00ed statistiky demonstruj\u00edc\u00ed z\u00e1va\u017enost dom\u00e1c\u00edho n\u00e1sil\u00ed na Slovensku a zvukov\u00e9 smy\u010dky, je\u017e ukazovaly, jak\u00e9 formy m\u016f\u017ee n\u00e1sil\u00ed m\u00edt. Telefonn\u00ed za\u0159\u00edzen\u00ed p\u0159ipevn\u011bn\u00e1 ke zdi d\u00e1vala n\u00e1v\u0161t\u011bvn\u00edk\u016fm mo\u017enost do situace zvednut\u00edm sluch\u00e1tka \u201ezas\u00e1hnout\u201c a uk\u00e1zat, \u017ee takov\u00e9 chov\u00e1n\u00ed netoleruj\u00ed. V n\u011bkter\u00fdch uk\u00e1zkov\u00fdch m\u00edstnostech v obchod\u011b IKEA mohli n\u00e1v\u0161t\u011bvn\u00edci zahl\u00e9dnout \u0161okuj\u00edc\u00ed psan\u00e9 zpr\u00e1vy, je\u017e se takt\u00e9\u017e sna\u017eily pouk\u00e1zat na to, jak zoufale se ob\u011bti dom\u00e1c\u00edho n\u00e1sil\u00ed a zneu\u017e\u00edv\u00e1n\u00ed c\u00edt\u00ed. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kampa\u0148 byla doprovozena darem ve v\u00fd\u0161i 330 000 eur p\u0159edan\u00fdm neziskov\u00fdm organizac\u00edm v \u010cR, na Slovensku a v Ma\u010farsku. Tak\u00e9 byla podpo\u0159ena spoluprac\u00ed s partnersk\u00fdmi organizacemi za \u00fa\u010delem pro\u0161kolen\u00ed pracovn\u00edk\u016f, kte\u0159\u00ed se ob\u011btem dom\u00e1c\u00edho n\u00e1sil\u00ed v\u011bnuj\u00ed v prvn\u00ed linii. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cDoslova ka\u017ed\u00fd IKEA produkt je navr\u017een\u00fd tak, aby zkr\u00e1\u0161lil a z\u00fatulnil n\u011b\u010d\u00ed dom\u00e1cnost. Tuto kampa\u0148 pova\u017euji za emotivn\u00ed a efektivn\u00ed zp\u016fsob, jak upozornit na dom\u00e1c\u00ed n\u00e1sil\u00ed. \u201eMessage\u201c kampan\u011b je velmi siln\u00e1, a to hned z n\u011bkolika d\u016fvod\u016f: Proto\u017ee zp\u016fsob sd\u011blen\u00ed p\u0159irozen\u011b koresponduje s t\u00edm, co spole\u010dnost prod\u00e1v\u00e1. Proto\u017ee aktivn\u011b zapojuje z\u00e1kazn\u00edky t\u00edm, \u017ee je \u017e\u00e1d\u00e1 o zvednut\u00ed vyzv\u00e1n\u011bj\u00edc\u00edho telefonu. Proto\u017ee je to sou\u010d\u00e1st komplexn\u00ed kampan\u011b. Proto\u017ee je iniciativa z\u00e1rove\u0148 podpo\u0159ena charitativn\u00edm darem. Ale p\u0159edev\u0161\u00edm je siln\u00e1, proto\u017ee nut\u00ed z\u00e1kazn\u00edky, aby se zamysleli a zauva\u017eovali nad t\u00edm, co m\u016f\u017ee z domova ud\u011blat nebezpe\u010dn\u00e9 m\u00edsto navzdory ve\u0161ker\u00fdm interi\u00e9rov\u00fdm vylep\u0161en\u00edm.\u201d<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Francis Ingham<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Francis Ingham je \u0159editel PRCA, nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 PR asociace, stoj\u00ed tak\u00e9 v \u010dele mezin\u00e1rodn\u00ed organizace International Communications Consultancy Organisation (ICCO) zast\u0159e\u0161uj\u00edc\u00ed 41 PR asociac\u00ed v 70 zem\u00edch sv\u011bta. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Foto: IKEA<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Isadore commemorated the 31st anniversary of the Velvet Revolution through a special joint project with non-profit organisation Post Bellum<\/p>\n","protected":false},"author":2,"featured_media":7025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133],"tags":[143,145],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7107"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=7107"}],"version-history":[{"count":7,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7107\/revisions"}],"predecessor-version":[{"id":7300,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/7107\/revisions\/7300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/7025"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=7107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=7107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=7107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}