{"id":6921,"date":"2020-12-04T10:42:09","date_gmt":"2020-12-04T09:42:09","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=6921"},"modified":"2020-12-04T11:11:09","modified_gmt":"2020-12-04T10:11:09","slug":"build-a-life","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/","title":{"rendered":"Build a Life"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6921\" class=\"elementor elementor-6921 elementor-6896\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5>Organiz\u00e1to\u0159i: B&amp;Q, Uncommon Creative Studio<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68bf9e elementor-widget elementor-widget-text-editor\" data-id=\"f68bf9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed. Kampa\u0148 se zam\u011b\u0159uje na jednoduchost a podporu sloganu spole\u010dnosti \u201eYou Can Do It\u201d. Cel\u00e1 iniciativa byla zah\u00e1jena 60sekundov\u00fdm <strong><a href=\"https:\/\/www.youtube.com\/watch?v=Dik9on_w_Ao\">kr\u00e1tk\u00fdm filmem<\/a><\/strong> slo\u017een\u00fdm ze z\u00e1b\u011br\u016f dom\u00e1c\u00edch vide\u00ed zachycuj\u00edc\u00edch re\u00e1ln\u00fd \u017eivot britsk\u00fdch rodin. Ty div\u00e1k\u016fm prost\u0159ednictv\u00ed vlastn\u00edch p\u0159\u00edb\u011bh\u016f dokazuj\u00ed, \u017ee si ka\u017ed\u00fd m\u016f\u017ee sv\u016fj domov vylep\u0161it a t\u00edm tak\u00e9 zlep\u0161it kvalitu sv\u00e9ho \u017eivota. Spole\u010dnost rovn\u011b\u017e nechala zve\u0159ejnit \u0159adu billboard\u016f a plak\u00e1t\u016f kombinuj\u00edc\u00edch minimalismus s prost\u00fdmi slogany, je\u017e evokuj\u00ed z\u00e1kladn\u00ed image zna\u010dky, tedy jednoduchost a p\u0159\u00edstupnost v\u0161em.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97428ff elementor-widget elementor-widget-image\" data-id=\"97428ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"512\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-1024x512.jpg 1024w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-300x150.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-768x384.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fotky: B&amp;Q<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Poutav\u00e1 vizu\u00e1ln\u00ed podoba, chytlav\u00e9 texty a pozitivn\u00ed energie \u2013 to mohou b\u00fdt p\u0159\u00edvlastky nov\u00e9 marketingov\u00e9 kampan\u011b spole\u010dnosti B&amp;Q, kter\u00e1 se v div\u00e1c\u00edch sna\u017e\u00ed navodit uspokojiv\u00fd pocit, jen\u017e se v\u011bt\u0161inou dostav\u00ed, kdy\u017e si sami n\u011bco oprav\u00ed nebo vylep\u0161\u00ed. B&amp;Q se nechala inspirovat ve\u0159ejn\u00fdm v\u00fdzkumem, podle n\u011bho\u017e 57 % respondent\u016f v\u011b\u0159\u00ed v pozitivn\u00ed efekt dom\u00e1c\u00edho kutilstv\u00ed na stav jejich bydlen\u00ed i psychiky, co\u017e je v aktu\u00e1ln\u00ed koronavirov\u00e9 situaci velmi d\u016fle\u017eit\u00e9. Kampa\u0148 klade d\u016fraz na vazby mezi rodinou a domovem, kter\u00e9 pandemie je\u0161t\u011b v\u00edce pos\u00edlila, a vytv\u00e1\u0159\u00ed tak citov\u00e9 spojen\u00ed oby\u010dejn\u00fdch lid\u00ed se zna\u010dkou. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-553 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\u201eTahle kampa\u0148 je v\u00e1\u017en\u011b poveden\u00e1. Jedn\u00e1 se o dokonalou uk\u00e1zku toho, \u017ee kdy\u017e se stav\u00ed na opravdov\u00e9m pochopen\u00ed z\u00e1kazn\u00edka, jeho pot\u0159eb a motivac\u00ed, je mo\u017en\u00e9 zd\u00e1nliv\u011b jednoduch\u00fdm vizu\u00e1lem a \u00fasporn\u00fdm copy nab\u00edt i prachoby\u010dejn\u00fd a nepoetick\u00fd h\u0159eb\u00edk obrovskou d\u00e1vkou emoc\u00ed. Mo\u017en\u00e1 p\u016fsob\u00ed o to v\u00edce, \u017ee dnes tr\u00e1v\u00edme u\u017e v\u00edce ne\u017e p\u016fl roku ve sv\u00fdch domovech n\u011bkolikan\u00e1sobn\u011b v\u00edce \u010dasu, ne\u017e jsme zvykl\u00ed.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Daniela Chovancov\u00e1<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"501\" height=\"501\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Dan-pic-3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Dan-pic-3.png 501w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Dan-pic-3-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Dan-pic-3-150x150.png 150w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Daniela Chovancov\u00e1 je PR mana\u017eerkou a tiskovou mluv\u010d\u00ed Alza.cz. D\u0159\u00edve str\u00e1vila patn\u00e1ct let v agentu\u0159e Havas Praha, kde se zam\u011b\u0159ovala na klienty v technologick\u00e9m, komunika\u010dn\u00edm a finan\u010dn\u00edm sektoru<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7a625e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b7a625e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d6ab684\" data-id=\"d6ab684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10de07f elementor-widget elementor-widget-image\" data-id=\"10de07f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"683\" height=\"1024\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today-683x1024.jpg 683w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today-200x300.jpg 200w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today-768x1151.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today-1025x1536.jpg 1025w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Today.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2419048\" data-id=\"2419048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2baa699 elementor-widget elementor-widget-image\" data-id=\"2baa699\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"683\" height=\"1024\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos-683x1024.jpg 683w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos-200x300.jpg 200w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos-768x1151.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos-1025x1536.jpg 1025w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Photos.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c8fdb47\" data-id=\"c8fdb47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40314e2 elementor-widget elementor-widget-image\" data-id=\"40314e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"683\" height=\"1024\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art-683x1024.jpg 683w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art-200x300.jpg 200w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art-768x1151.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art-1025x1536.jpg 1025w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Art.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-294ec2f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"294ec2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af54a26\" data-id=\"af54a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f76d3 elementor-widget elementor-widget-image\" data-id=\"30f76d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"512\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-1024x512.jpg 1024w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-300x150.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace-768x384.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Peace.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0621e70\" data-id=\"0621e70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cbdddf elementor-widget elementor-widget-image\" data-id=\"9cbdddf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"676\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/3.-BQ-all-1024x676.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/3.-BQ-all-1024x676.jpg 1024w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/3.-BQ-all-300x198.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/3.-BQ-all-768x507.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/3.-BQ-all.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Britsk\u00e1 spole\u010dnost s B&#038;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed<\/p>\n","protected":false},"author":2,"featured_media":6970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131],"tags":[141],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"William Nattrass\"\/>\n\t<meta name=\"keywords\" content=\"britsk\u00fd,pr,marketing,kampa\u0148,dom\u00e1c\u00ed,b2c\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bestspotlight.cz\/cs\/build-a-life\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"bestspotlight.cz | Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. To nejlep\u0161\u00ed m\u00edsto, kde m\u016f\u017ee naj\u00edt n\u00e1pady a inspiraci pro va\u0161e PR.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Build a Life | bestspotlight.cz\" \/>\n\t\t<meta property=\"og:description\" content=\"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bestspotlight.cz\/cs\/build-a-life\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-12-04T09:42:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-12-04T10:11:09+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Build a Life | bestspotlight.cz\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#article\",\"name\":\"Build a Life | bestspotlight.cz\",\"headline\":\"Build a Life\",\"author\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/author\\\/william-nattrassbestcg-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Hero-banner.jpg\",\"width\":1300,\"height\":723},\"datePublished\":\"2020-12-04T10:42:09+01:00\",\"dateModified\":\"2020-12-04T11:11:09+01:00\",\"inLanguage\":\"cs-CZ\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#webpage\"},\"articleSection\":\"B2C, B2C, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/category\\\/b2c-cs\\\/#listItem\",\"name\":\"B2C\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/category\\\/b2c-cs\\\/#listItem\",\"position\":2,\"name\":\"B2C\",\"item\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/category\\\/b2c-cs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#listItem\",\"name\":\"Build a Life\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#listItem\",\"position\":3,\"name\":\"Build a Life\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/category\\\/b2c-cs\\\/#listItem\",\"name\":\"B2C\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#organization\",\"name\":\"bestspotlight.cz\",\"description\":\"Jedine\\u010dn\\u00e9 PR aktivity a kampan\\u011b z\\u00a0\\u010cesk\\u00e9 republiky, st\\u0159edn\\u00ed Evropy a Velk\\u00e9 Brit\\u00e1nie komentovan\\u00e9 celou \\u0159adou zn\\u00e1m\\u00fdch britsk\\u00fdch i \\u010desk\\u00fdch odborn\\u00edk\\u016f na komunikaci. To nejlep\\u0161\\u00ed m\\u00edsto, kde m\\u016f\\u017ee naj\\u00edt n\\u00e1pady a inspiraci pro va\\u0161e PR.\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/\",\"telephone\":\"+420257532030\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/bestspotlight-logo.svg\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#organizationLogo\"},\"image\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/author\\\/william-nattrassbestcg-com\\\/#author\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/author\\\/william-nattrassbestcg-com\\\/\",\"name\":\"William Nattrass\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#webpage\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/\",\"name\":\"Build a Life | bestspotlight.cz\",\"description\":\"Britsk\\u00e1 spole\\u010dnost s B&Q nab\\u00edzej\\u00edc\\u00ed sortiment pro DIY, tvo\\u0159en\\u00ed a pot\\u0159eby pro \\u00fapravy dom\\u00e1cnosti p\\u0159edstavila novou PR a marketingovou kampa\\u0148, v n\\u00ed\\u017e oslavuje moc dom\\u00e1c\\u00edho kutilstv\\u00ed pozitivn\\u011b ovlivnit \\u017eivoty lid\\u00ed\",\"inLanguage\":\"cs-CZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/author\\\/william-nattrassbestcg-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/author\\\/william-nattrassbestcg-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/Hero-banner.jpg\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#mainImage\",\"width\":1300,\"height\":723},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/build-a-life\\\/#mainImage\"},\"datePublished\":\"2020-12-04T10:42:09+01:00\",\"dateModified\":\"2020-12-04T11:11:09+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/\",\"name\":\"bestspotlight.cz\",\"description\":\"Jedine\\u010dn\\u00e9 PR aktivity a kampan\\u011b z\\u00a0\\u010cesk\\u00e9 republiky, st\\u0159edn\\u00ed Evropy a Velk\\u00e9 Brit\\u00e1nie komentovan\\u00e9 celou \\u0159adou zn\\u00e1m\\u00fdch britsk\\u00fdch i \\u010desk\\u00fdch odborn\\u00edk\\u016f na komunikaci. To nejlep\\u0161\\u00ed m\\u00edsto, kde m\\u016f\\u017ee naj\\u00edt n\\u00e1pady a inspiraci pro va\\u0161e PR.\",\"inLanguage\":\"cs-CZ\",\"publisher\":{\"@id\":\"https:\\\/\\\/bestspotlight.cz\\\/cs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Build a Life | bestspotlight.cz","description":"Britsk\u00e1 spole\u010dnost s B&Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed","canonical_url":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/","robots":"max-image-preview:large","keywords":"britsk\u00fd,pr,marketing,kampa\u0148,dom\u00e1c\u00ed,b2c","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#article","name":"Build a Life | bestspotlight.cz","headline":"Build a Life","author":{"@id":"https:\/\/bestspotlight.cz\/cs\/author\/william-nattrassbestcg-com\/#author"},"publisher":{"@id":"https:\/\/bestspotlight.cz\/cs\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Hero-banner.jpg","width":1300,"height":723},"datePublished":"2020-12-04T10:42:09+01:00","dateModified":"2020-12-04T11:11:09+01:00","inLanguage":"cs-CZ","mainEntityOfPage":{"@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#webpage"},"isPartOf":{"@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#webpage"},"articleSection":"B2C, B2C, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/#listItem","position":1,"name":"Home","item":"https:\/\/bestspotlight.cz\/cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/#listItem","name":"B2C"}},{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/#listItem","position":2,"name":"B2C","item":"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#listItem","name":"Build a Life"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#listItem","position":3,"name":"Build a Life","previousItem":{"@type":"ListItem","@id":"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/#listItem","name":"B2C"}}]},{"@type":"Organization","@id":"https:\/\/bestspotlight.cz\/cs\/#organization","name":"bestspotlight.cz","description":"Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. To nejlep\u0161\u00ed m\u00edsto, kde m\u016f\u017ee naj\u00edt n\u00e1pady a inspiraci pro va\u0161e PR.","url":"https:\/\/bestspotlight.cz\/cs\/","telephone":"+420257532030","logo":{"@type":"ImageObject","url":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#organizationLogo"},"image":{"@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/bestspotlight.cz\/cs\/author\/william-nattrassbestcg-com\/#author","url":"https:\/\/bestspotlight.cz\/cs\/author\/william-nattrassbestcg-com\/","name":"William Nattrass"},{"@type":"WebPage","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#webpage","url":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/","name":"Build a Life | bestspotlight.cz","description":"Britsk\u00e1 spole\u010dnost s B&Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed","inLanguage":"cs-CZ","isPartOf":{"@id":"https:\/\/bestspotlight.cz\/cs\/#website"},"breadcrumb":{"@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#breadcrumblist"},"author":{"@id":"https:\/\/bestspotlight.cz\/cs\/author\/william-nattrassbestcg-com\/#author"},"creator":{"@id":"https:\/\/bestspotlight.cz\/cs\/author\/william-nattrassbestcg-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/12\/Hero-banner.jpg","@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#mainImage","width":1300,"height":723},"primaryImageOfPage":{"@id":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/#mainImage"},"datePublished":"2020-12-04T10:42:09+01:00","dateModified":"2020-12-04T11:11:09+01:00"},{"@type":"WebSite","@id":"https:\/\/bestspotlight.cz\/cs\/#website","url":"https:\/\/bestspotlight.cz\/cs\/","name":"bestspotlight.cz","description":"Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. To nejlep\u0161\u00ed m\u00edsto, kde m\u016f\u017ee naj\u00edt n\u00e1pady a inspiraci pro va\u0161e PR.","inLanguage":"cs-CZ","publisher":{"@id":"https:\/\/bestspotlight.cz\/cs\/#organization"}}]},"og:locale":"cs_CZ","og:site_name":"bestspotlight.cz | Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. To nejlep\u0161\u00ed m\u00edsto, kde m\u016f\u017ee naj\u00edt n\u00e1pady a inspiraci pro va\u0161e PR.","og:type":"article","og:title":"Build a Life | bestspotlight.cz","og:description":"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed","og:url":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/","og:image":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg","og:image:secure_url":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg","article:published_time":"2020-12-04T09:42:09+00:00","article:modified_time":"2020-12-04T10:11:09+00:00","twitter:card":"summary","twitter:title":"Build a Life | bestspotlight.cz","twitter:description":"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed","twitter:image":"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg"},"aioseo_meta_data":{"post_id":"6921","title":"Build a Life | #site_title","description":"Britsk\u00e1 spole\u010dnost s B&amp;Q nab\u00edzej\u00edc\u00ed sortiment pro DIY, tvo\u0159en\u00ed a pot\u0159eby pro \u00fapravy dom\u00e1cnosti p\u0159edstavila novou PR a marketingovou kampa\u0148, v n\u00ed\u017e oslavuje moc dom\u00e1c\u00edho kutilstv\u00ed pozitivn\u011b ovlivnit \u017eivoty lid\u00ed","keywords":[{"label":"britsk\u00fd","value":"britsk\u00fd"},{"label":"pr","value":"pr"},{"label":"marketing","value":"marketing"},{"label":"kampa\u0148","value":"kampa\u0148"},{"label":"dom\u00e1c\u00ed","value":"dom\u00e1c\u00ed"}],"keyphrases":null,"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2020-12-21 07:21:26","updated":"2025-06-04 02:54:31","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bestspotlight.cz\/cs\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/\" title=\"B2C\">B2C<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tBuild a Life\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bestspotlight.cz\/cs\/"},{"label":"B2C","link":"https:\/\/bestspotlight.cz\/cs\/category\/b2c-cs\/"},{"label":"Build a Life","link":"https:\/\/bestspotlight.cz\/cs\/build-a-life\/"}],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6921"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6921"}],"version-history":[{"count":23,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6921\/revisions"}],"predecessor-version":[{"id":6983,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6921\/revisions\/6983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6970"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}