{"id":6853,"date":"2020-12-04T10:40:33","date_gmt":"2020-12-04T09:40:33","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=6853"},"modified":"2020-12-04T11:03:52","modified_gmt":"2020-12-04T10:03:52","slug":"spolecne-proti-koronaviru","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/spolecne-proti-koronaviru\/","title":{"rendered":"Spole\u010dn\u011b proti koronaviru"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: N\u011bmecka vl\u00e1da<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u011bmeck\u00e1 vl\u00e1da stoj\u00ed za ned\u00e1vn\u00fdm uveden\u00edm t\u0159\u00ed reklamn\u00edch spot\u016f, kter\u00e9 se pokou\u0161ej\u00ed do aktu\u00e1ln\u00ed koronavirov\u00e9 situace vn\u00e9st alespo\u0148 trochu humoru a vesel\u00ed. Spoty byly nato\u010deny ve stylu historick\u00fdch dokument\u00e1rn\u00edch film\u016f a p\u0159edstavuj\u00ed \u201ev\u00e1le\u010dn\u00e9\u201c veter\u00e1ny z boje proti \u0161\u00ed\u0159en\u00ed koronaviru. Tito \u201epam\u011btn\u00edci\u201c se ve sn\u00edmc\u00edch ohl\u00ed\u017eej\u00ed a vzpom\u00ednaj\u00ed na dobu, kdy museli projevit zna\u010dnou state\u010dnost, odhodl\u00e1n\u00ed a ob\u011btavost sv\u00fdm tak\u0159\u00edkaj\u00edc nicned\u011bl\u00e1n\u00edm. Flashbacky, prost\u0159ednictv\u00edm kter\u00fdch se vracej\u00ed zp\u011bt ke sv\u00fdm mlad\u0161\u00edm j\u00e1 z roku 2020, zobrazuj\u00ed p\u0159ehnan\u00e9, ale z\u00e1rove\u0148 i smutn\u00e9 sc\u00e9n\u00e1\u0159e pln\u00e9 nudy a vy\u010derpanosti hlavn\u00edch akt\u00e9r\u016f.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotky: N\u011bmecka vl\u00e1da<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato iniciativa l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Propagovat nicned\u011bl\u00e1n\u00ed mlad\u00fdch lid\u00ed jako \u201ehrdinstv\u00ed\u201c a poukazovat na n\u011b jako na skupinu lid\u00ed, kter\u00e1 nejcitliv\u011bji reaguje na vlastn\u00ed ne\u010dinnost, by mohlo n\u011bkomu na prvn\u00ed pohled p\u0159ipadat zvl\u00e1\u0161tn\u00ed, ale samoz\u0159ejm\u011b jde o detailn\u011b propracovan\u00fd z\u00e1m\u011br autor\u016f reklamn\u00edch spot\u016f. Ti n\u00e1m prost\u0159ednictv\u00edm ironick\u00e9ho zobrazen\u00ed nudy a frustrace mlad\u0161\u00ed generace, kter\u00e1 je ale schopn\u00e1 nahl\u00e9dnout do sv\u00e9 vlastn\u00ed budoucnosti, kde se nad koronavirovou kriz\u00ed dok\u00e1\u017ee pousm\u00e1t, \u0159\u00edkaj\u00ed, \u017ee tato forma \u201eob\u011btov\u00e1n\u00ed\u201c je d\u016fle\u017eit\u00e1, ale z\u00e1rove\u0148 nepotrv\u00e1 v\u011b\u010dn\u011b. Vl\u00e1da se vtipnou formou sna\u017e\u00ed mlad\u00e9 lidi motivovat k optimismu a nadhledu, \u010d\u00edm\u017e z\u00e1rove\u0148 navazuje spojen\u00ed s ve\u0159ejnost\u00ed. Je to vlastn\u011b skv\u011bl\u00fd zp\u016fsob, jak podpo\u0159it pocit kolektivn\u00ed identity a sd\u00edlen\u00e9 odpov\u011bdnosti. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eJe velmi povzbudiv\u00e9 vid\u011bt, \u017ee i vl\u00e1da je schopn\u00e1 pracovat s humorem a demonstrovat jednoduchost, s jakou se d\u00e1 oslovit konkr\u00e9tn\u00ed c\u00edlov\u00e1 skupina \u2013 v tomto p\u0159\u00edpad\u011b mlad\u00ed dosp\u011bl\u00fd. Zat\u00edmco star\u0161\u00ed generace koronavirus skute\u010dn\u011b ohro\u017euje na \u017eivot\u011b i zdrav\u00ed, pro mlad\u00e9 lidi p\u0159edstavuje sp\u00ed\u0161e ot\u00e1zku ohro\u017een\u00ed jejich \u017eivotn\u00edho stylu. N\u011bmeck\u00e9 vl\u00e1d\u011b se poda\u0159ilo prost\u0159ednictv\u00edm spot\u016f p\u0159edstavit dne\u0161n\u00ed mlad\u00e9 generaci jejich star\u0161\u00ed j\u00e1, t\u00edmto krokem j\u00ed dok\u00e1zala sou\u010dasnou krizi p\u0159ibl\u00ed\u017eit a u\u010dinit z n\u00ed relevantn\u00ed t\u00e9ma \u2013 opravdu poveden\u00fd PR kousek.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Lionel Zetter<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lionel Zetter je b\u00fdval\u00fdm prezidentem britsk\u00e9ho Chartered Institute of Public Relations, b\u00fdval\u00fdm p\u0159edsedou PRCA v oblasti public affairs a v\u00fdkonn\u00fdm \u0159editelem konzulta\u010dn\u00ed spole\u010dnosti a vydavatelstv\u00ed Zetter\u2019s Political Services. Za sv\u016fj p\u0159\u00ednos oboru PR byl ocen\u011bn organizacemi CIPR, PRCA a Public Affairs News. V sou\u010dasnosti p\u016fsob\u00ed rovn\u011b\u017e jako viceprezident PublicAffairsAsia, \u0159editel organizace Enterprise Forum a je jedn\u00edm ze zakladatelsk\u00fdch patron\u016f organizace Conservatives in Communications. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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N\u011bmeck\u00e1 vl\u00e1da stoj\u00ed za ned\u00e1vn\u00fdm uveden\u00edm t\u0159\u00ed reklamn\u00edch spot\u016f, kter\u00e9 se pokou\u0161ej\u00ed do aktu\u00e1ln\u00ed koronavirov\u00e9 situace vn\u00e9st alespo\u0148 trochu humoru a vesel\u00ed<\/p>\n","protected":false},"author":2,"featured_media":6972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[136],"tags":[146],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6853"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6853"}],"version-history":[{"count":10,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6853\/revisions"}],"predecessor-version":[{"id":6875,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6853\/revisions\/6875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6972"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}