{"id":6809,"date":"2020-12-04T10:45:01","date_gmt":"2020-12-04T09:45:01","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=6809"},"modified":"2020-12-04T11:05:33","modified_gmt":"2020-12-04T10:05:33","slug":"zachranuj-v-praze","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/zachranuj-v-praze\/","title":{"rendered":"Zachra\u0148uj v Praze"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6809\" class=\"elementor elementor-6809 elementor-6639\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5>Organiz\u00e1to\u0159i: Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. Prahy, Hypermarket Film<\/h5>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d58d1 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"88d58d1\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. Prahy vytvo\u0159ila ve spolupr\u00e1ci s produk\u010dn\u00ed spole\u010dnost\u00ed Hypermarket Film dva z\u00e1bavn\u00e9 spoty, kter\u00e9 s nads\u00e1zkou poukazuj\u00ed na rozd\u00edl mezi p\u0159edstavami a realitou pr\u00e1ce u z\u00e1chrann\u00e9 slu\u017eby. Spoty vznikly na podporu n\u00e1borov\u00e9 kampan\u011b \u201eZachra\u0148uj v Praze\u201c, jej\u00edm\u017e c\u00edlem je roz\u0161\u00ed\u0159it \u0159ady pra\u017esk\u00fdch z\u00e1chran\u00e1\u0159\u016f a tak\u00e9 p\u0159ipomenout ve\u0159ejnosti, \u017ee v praxi v\u00fdkon tohoto povol\u00e1n\u00ed \u010dasto nevypad\u00e1 tak, jak je zpodobn\u011bn v ak\u010dn\u00edch filmech. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1638899 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"1638899\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b8f2ec\" data-id=\"7b8f2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93f470 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"e93f470\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dgZIF-Ng1KI&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9084c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a9084c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7188b6\" data-id=\"f7188b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15ebfe9 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"15ebfe9\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=MC_dri10cuY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato iniciativa l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >D\u00edky Hypemarket Film a dal\u0161\u00edm spole\u010dnostem, kter\u00e9 zdarma poskytly sv\u016fj \u010das, vybaven\u00ed a rekvizity, se pra\u017esk\u00e9 z\u00e1chrann\u00e9 slu\u017eb\u011b poda\u0159ilo vyk\u0159esat z t\u00e9m\u011b\u0159 nulov\u00e9ho rozpo\u010dtu z\u00e1b\u011bry, za kter\u00e9 by se nemusel styd\u011bt ak\u010dn\u00ed hollywoodsk\u00fd trh\u00e1k.  V\u00fdsledn\u00e9 dva spoty za pou\u017eit\u00ed ironie zobrazuj\u00ed idealizovan\u00e9 p\u0159edstavy pr\u00e1ce pro z\u00e1chrann\u00e9 slu\u017eby: l\u00e9ka\u0159e v situaci p\u0159ipom\u00ednaj\u00edc\u00ed v\u00e1le\u010dnou z\u00f3nu (nav\u00edc plnou had\u016f) a domn\u011bl\u00e9 pozl\u00e1tko \u017eivotn\u00edho stylu pracovn\u00edk\u016f z\u00e1chrann\u00e9 slu\u017eby. U obou vide\u00ed n\u00e1sleduje st\u0159ih na podobn\u011b p\u0159ehnan\u011b podanou \u201erealitu\u201c \u017eivota z\u00e1chran\u00e1\u0159e. Kampa\u0148 \u0159\u00edk\u00e1, \u017ee nemus\u00edte b\u00fdt hrdina, abyste se mohli k z\u00e1chrann\u00e9 slu\u017eb\u011b p\u0159idat. B\u00fdt z\u00e1chran\u00e1\u0159em znamen\u00e1 st\u00e1t se skute\u010dnou a smysluplnou sou\u010d\u00e1st\u00ed pra\u017esk\u00e9 spole\u010dnosti. V\u00fdborn\u00e1 n\u00e1borov\u00e1 strategie, zvl\u00e1\u0161t\u011b v dob\u011b glob\u00e1ln\u00ed zdravotnick\u00e9 krize, kdy se mnoho lid\u00ed c\u00edt\u00ed b\u00fdt od sv\u00e9 komunity odtr\u017eeno! <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-4997 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\u201eDne\u0161n\u00ed sv\u011bt n\u00e1s zahlcuje ka\u017edou minutu tis\u00edci zpr\u00e1vami. Vyniknout v takov\u00e9m prost\u0159ed\u00ed je pro jakoukoliv zna\u010dku, produkt nebo slu\u017ebu slo\u017eit\u00e9, a to p\u0159edev\u0161\u00edm, pokud chceme povzbudit na\u0161i c\u00edlovou skupinu. <\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18037b1 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"18037b1\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-5289 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>Kl\u00ed\u010dem k \u00fasp\u011bchu takov\u00e9to kampan\u011b je samoz\u0159ejm\u011b humor. Humor v PR kampan\u00edch je \u010dasto riskantn\u00ed z\u00e1le\u017eitost\u00ed. Bezpe\u010dn\u00e9 je v\u017edy zachovat v\u00e1\u017en\u00fd t\u00f3n a neriskovat. Nikdo nechce b\u00fdt na\u0159\u010den ze zleh\u010dov\u00e1n\u00ed probl\u00e9m\u016f a ztrapnit tak klienta. Nicm\u00e9n\u011b kampa\u0148 s dob\u0159e c\u00edlen\u00fdm humorem se na trhu vyj\u00edm\u00e1 jako \u017e\u00e1dn\u00e1 jin\u00e1. A p\u0159esn\u011b takov\u00e1 kampa\u0148 se povedla Pra\u017esk\u00e9 zdravotnick\u00e9 z\u00e1chrann\u00e9 slu\u017eb\u011b. <\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a66eb6 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"1a66eb6\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-3259 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>Za\u010d\u00e1tek reklamy je velice dramatick\u00fd. Nicm\u00e9n\u011b pot\u00e9 video zv\u00e1\u017en\u00ed a ukazuje, \u017ee b\u00fdt z\u00e1chran\u00e1\u0159em nen\u00ed v\u017edy jako sc\u00e9na z Hollywoodsk\u00e9ho trh\u00e1ku, nicm\u00e9n\u011b je to st\u00e1le d\u016fle\u017eit\u00e1 a napl\u0148uj\u00edc\u00ed pr\u00e1ce. Z pohledu n\u00e1boru si jsem jist\u00fd, \u017ee reklama bude velmi efektivn\u00ed. Je jedine\u010dn\u00e1, pozoruhodn\u00e1 a z\u00e1bavn\u00e1, a pr\u00e1v\u011b proto vynik\u00e1 v reklamn\u00edm prost\u0159ed\u00ed, co\u017e je pointa cel\u00e9 kampan\u011b Pra\u017esk\u00e9 zdravotnick\u00e9 z\u00e1chrann\u00e9 slu\u017eby.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Steve Dunne<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"600\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Steve-Dunne.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Steve-Dunne.png 600w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Steve-Dunne-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Steve-Dunne-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Steve Dunne je CEO Digital Drums, p\u0159edn\u00ed britsk\u00e9 konzulta\u010dn\u00ed spole\u010dnosti v oblasti digit\u00e1ln\u00edho PR a marketingov\u00e9 strategie. Steve je jedn\u00edm z nejuzn\u00e1van\u011bj\u0161\u00edch tren\u00e9r\u016f v oblasti PR a marketingu ve Spojen\u00e9m kr\u00e1lovstv\u00ed a p\u0159edn\u00edm expertem na PR v digit\u00e1ln\u00ed \u00e9\u0159e. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a8356c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2a8356c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a96a3\" data-id=\"97a96a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c87a60e elementor-widget elementor-widget-image\" data-id=\"c87a60e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"629\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/banner-2-1024x629.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/banner-2-1024x629.jpg 1024w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/banner-2-300x184.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/banner-2-768x472.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/banner-2.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fotografie: Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. Prahy<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. Prahy vytvo\u0159ila ve spolupr\u00e1ci s produk\u010dn\u00ed spole\u010dnost\u00ed Hypermarket Film dva z\u00e1bavn\u00e9 spoty, kter\u00e9 s nads\u00e1zkou poukazuj\u00ed na rozd\u00edl mezi p\u0159edstavami a realitou pr\u00e1ce u z\u00e1chrann\u00e9 slu\u017eby <\/p>\n","protected":false},"author":2,"featured_media":6978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[136],"tags":[146],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. Prahy vytvo\u0159ila ve spolupr\u00e1ci s produk\u010dn\u00ed spole\u010dnost\u00ed Hypermarket Film dva z\u00e1bavn\u00e9 spoty, kter\u00e9 s nads\u00e1zkou poukazuj\u00ed na rozd\u00edl mezi p\u0159edstavami a realitou pr\u00e1ce u z\u00e1chrann\u00e9 slu\u017eby\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"William Nattrass\"\/>\n\t<meta name=\"keywords\" content=\"pr,zdrav\u00ed,z\u00e1chranka,n\u00e1bor,pr\u00e1ce,ve\u0159ejn\u00fd sektor\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bestspotlight.cz\/cs\/zachranuj-v-praze\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"bestspotlight.cz | Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. 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Prahy vytvo\u0159ila ve spolupr\u00e1ci s produk\u010dn\u00ed spole\u010dnost\u00ed Hypermarket Film dva z\u00e1bavn\u00e9 spoty, kter\u00e9 s nads\u00e1zkou poukazuj\u00ed na rozd\u00edl mezi p\u0159edstavami a realitou pr\u00e1ce u z\u00e1chrann\u00e9 slu\u017eby\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bestspotlight.cz\/cs\/zachranuj-v-praze\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/bestspotlight-logo.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-12-04T09:45:01+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-12-04T10:05:33+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Zachra\u0148uj v Praze | bestspotlight.cz\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Zdravotnick\u00e1 z\u00e1chrann\u00e1 slu\u017eba hl. m. 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