{"id":6802,"date":"2020-12-04T10:50:03","date_gmt":"2020-12-04T09:50:03","guid":{"rendered":"https:\/\/bestspotlight.cz\/?p=6802"},"modified":"2020-12-04T11:07:16","modified_gmt":"2020-12-04T10:07:16","slug":"digitalni-svetova-premiera-noveho-mercedesu-tridy-s","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/digitalni-svetova-premiera-noveho-mercedesu-tridy-s\/","title":{"rendered":"Digit\u00e1ln\u00ed sv\u011btov\u00e1 premi\u00e9ra nov\u00e9ho Mercedesu t\u0159\u00eddy S"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6802\" class=\"elementor elementor-6802 elementor-6644\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b2b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"00b2b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998760e\" data-id=\"998760e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772e49d elementor-widget elementor-widget-text-editor\" data-id=\"772e49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h5>Organiz\u00e1to\u0159i: Mercedes-Benz, Antoni Garage<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edbdf71 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"edbdf71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7a118\" data-id=\"3e7a118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38cb47d elementor-widget elementor-widget-heading\" data-id=\"38cb47d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d58d1 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"88d58d1\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Jak\u00e9 propaga\u010dn\u00ed mo\u017enosti m\u00e1 celosv\u011btov\u011b proslul\u00e1 firma, kter\u00e1 na spole\u010densky distancovan\u00fd trh uv\u00e1d\u00ed sv\u016fj nov\u00fd vlajkov\u00fd produkt? Mercedes na\u0161el perfektn\u00ed \u0159e\u0161en\u00ed: vyu\u017eil mo\u017enosti digit\u00e1ln\u00edch technologi\u00ed na maximum a z\u00e1rove\u0148 se mu povedlo vyp\u00edchnout v\u00fdzvy, p\u0159ed kter\u00fdmi spole\u010dnost stoj\u00ed.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9cfd2c elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"a9cfd2c\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Mercedes se rozhodl, \u017ee celosv\u011btov\u00e1 premi\u00e9ra nov\u00e9 vlajkov\u00e9 lodi t\u0159\u00eddy S prob\u011bhne virtu\u00e1ln\u011b. Fanou\u0161ci mohli odhalen\u00ed \u017eiv\u011b sledovat prost\u0159ednictv\u00edm platformy \u201eMercedes Me\u201c a n\u00e1sledn\u011b i na soci\u00e1ln\u00edch s\u00edt\u00edch. Video bylo vyvrcholen\u00edm letn\u00ed digit\u00e1ln\u00ed kampan\u011b na podporu nov\u00e9ho modelu a z\u00e1rove\u0148 dodalo t\u0159\u00edd\u011b S \u0161ir\u0161\u00ed kontext s p\u0159ihl\u00e9dnut\u00edm ke glob\u00e1ln\u00ed pandemii a spole\u010densk\u00e9 situaci. Lewis Hamilton, pilot Formule 1, a zp\u011bva\u010dka Alicia Keys se stali p\u0159edstaviteli kl\u00ed\u010dov\u00e9ho poselstv\u00ed kampan\u011b: \u017ee se Mercedes \u201estar\u00e1 o to, na \u010dem (v \u017eivot\u011b) z\u00e1le\u017e\u00ed\u201c (\u201eCares for What Matters\u201c). <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e6914 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"93e6914\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb383fa\" data-id=\"fb383fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97428ff elementor-widget elementor-widget-image\" data-id=\"97428ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"629\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Banner-1024x629.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Banner-1024x629.jpg 1024w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Banner-300x184.jpg 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Banner-768x472.jpg 768w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/11\/Banner.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fotografie: Daimler<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c7625 elementor-widget elementor-widget-heading\" data-id=\"46c7625\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro\u010d se n\u00e1m tato iniciativa l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f0462 elementor-widget elementor-widget-behold_core_dropcaps\" data-id=\"c1f0462\" data-element_type=\"widget\" data-widget_type=\"behold_core_dropcaps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-dropcaps qodef-type--simple\">\n\t<span class=\"qodef-m-letter\" ><\/span>\n\t\t\t<p class=\"qodef-m-text\" >Ve videu se poda\u0159ilo zkombinovat vizu\u00e1ln\u011b ohromuj\u00edc\u00ed obsah propaguj\u00edc\u00ed luxusn\u00ed produkt s jasn\u00fdm a stru\u010dn\u00fdm sd\u011blen\u00edm relevantn\u00edm pro tuto dobu: t\u0159\u00edda S se postar\u00e1 o bezpe\u010dnost va\u0161\u00ed osoby, va\u0161\u00ed rodiny i ostatn\u00edch. Zapojen\u00edm vysoce postaven\u00fdch \u201eaktivist\u016f\u201c z \u0159ad celebrit, jako jsou Hamilton \u010di Keys, vys\u00edl\u00e1 Mercedes jasn\u00e9 sd\u011blen\u00ed o sv\u00e9 pozici ke glob\u00e1ln\u00edm ot\u00e1zk\u00e1m rovnosti a rozmanitosti. Obs\u00e1hnout v\u0161echny tyto aspekty v jednom 22minutov\u00e9m videu? To je p\u0159inejmen\u0161\u00edm p\u016fsobiv\u00e9!<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee011c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ee011c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91e4323\" data-id=\"91e4323\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d84fa94 elementor-widget elementor-widget-heading\" data-id=\"d84fa94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f4000 elementor-widget elementor-widget-behold_core_blockquote\" data-id=\"48f4000\" data-element_type=\"widget\" data-widget_type=\"behold_core_blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"qodef-shortcode qodef-m  qodef-blockquote qodef-blockquote-3532 qodef-layout--simple\" style=\"padding: 0% 10% 0 15%\">\n    <p>\u201eMercedes je dlouh\u00e1 l\u00e9ta synonymem pro opulentn\u00ed p\u0159edstavov\u00e1n\u00ed nov\u00fdch model\u016f. Existuje v\u016fbec je\u0161t\u011b n\u011bjak\u00fd ostrov, na kter\u00fd by ti chlap\u00edci ze Stuttgartu motoristick\u00e1 m\u00e9dia je\u0161t\u011b nepozvali? A v t\u00e9to kampani Mercedes ukazuje, \u017ee mu \u017e\u00e1dn\u00fd koronavirus jeho sl\u00e1vu jen tak nevyfoukne. Nach\u00e1z\u00edme se v Hollywoodu. Obklopuje n\u00e1s to nejlep\u0161\u00ed z um\u011bn\u00ed, sv\u011bta hv\u011bzd, technick\u00fdch dovednost\u00ed a geni\u00e1ln\u00ed produkce. A v\u00fdsledek je dokonal\u00fd. Opravdov\u00fd trh\u00e1k (jen o trochu krat\u0161\u00ed). Samoz\u0159ejm\u011b se po\u010d\u00edt\u00e1 s t\u00edm, \u017ee se mus\u00edte o auta v\u00e1\u017en\u011b zaj\u00edmat, abyste se vydr\u017eeli d\u00edvat na 22 minut dlouhou reklamu. Ale pokud m\u00e1te k Mercedesu hlub\u0161\u00ed vztah, budete si p\u0159\u00e1t, aby ta reklama trvala d\u00e9le.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755262 elementor-widget elementor-widget-text-editor\" data-id=\"8755262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>&#8211; Adrian Wheeler<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99a1eaa\" data-id=\"99a1eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f81e52 elementor-widget elementor-widget-image\" data-id=\"8f81e52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"600\" height=\"600\" src=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Adrian-Wheeler.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Adrian-Wheeler.png 600w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Adrian-Wheeler-300x300.png 300w, https:\/\/bestspotlight.cz\/wp-content\/uploads\/2020\/09\/Adrian-Wheeler-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Adrian Wheeler je b\u00fdval\u00fd p\u0159edseda GCI Europe a spole\u010dn\u00edk PRCA. Je autorem publikac\u00ed Crisis Communications Management a Writing for the Media. Dnes p\u016fsob\u00ed jako nev\u00fdkonn\u00fd \u010dlen spr\u00e1vn\u00ed rady p\u011bti konzulta\u010dn\u00edch spole\u010dnost\u00ed, jako partner Agincourt Communications a jako lektor PR, medi\u00e1ln\u00edch tr\u00e9nink\u016f a kou\u010d.  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mercedes vytvo\u0159il pro sv\u016fj vlajkov\u00fd sedan digit\u00e1ln\u00ed spu\u0161t\u011bn\u00ed, kter\u00e9 zd\u016fraznilo siln\u00e9 zpr\u00e1vy zna\u010dky relevantn\u00ed pro dne\u0161ek<\/p>\n","protected":false},"author":2,"featured_media":6976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[131,133],"tags":[141,143],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mercedes vytvo\u0159il pro sv\u016fj vlajkov\u00fd sedan digit\u00e1ln\u00ed spu\u0161t\u011bn\u00ed, kter\u00e9 zd\u016fraznilo siln\u00e9 zpr\u00e1vy zna\u010dky relevantn\u00ed pro dne\u0161ek\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"William Nattrass\"\/>\n\t<meta name=\"keywords\" content=\"korpor\u00e1tn\u00ed,digit\u00e1ln\u00ed,b2c,auto,p\u016fvod\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bestspotlight.cz\/cs\/digitalni-svetova-premiera-noveho-mercedesu-tridy-s\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n\t\t<meta property=\"og:site_name\" content=\"bestspotlight.cz | Jedine\u010dn\u00e9 PR aktivity a kampan\u011b z\u00a0\u010cesk\u00e9 republiky, st\u0159edn\u00ed Evropy a Velk\u00e9 Brit\u00e1nie komentovan\u00e9 celou \u0159adou zn\u00e1m\u00fdch britsk\u00fdch i \u010desk\u00fdch odborn\u00edk\u016f na komunikaci. 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