{"id":6561,"date":"2020-10-20T07:02:00","date_gmt":"2020-10-20T05:02:00","guid":{"rendered":"http:\/\/bestspotlight.cz\/diky-5g-uz-nas-nic-nerozdeli\/"},"modified":"2020-10-22T11:44:01","modified_gmt":"2020-10-22T09:44:01","slug":"diky-5g-uz-nas-nic-nerozdeli","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/diky-5g-uz-nas-nic-nerozdeli\/","title":{"rendered":"\u201eD\u00edky 5G u\u017e n\u00e1s nic nerozd\u011bl\u00ed\u201c"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Deutsche Telekom, DO IT!, AO Creative<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zav\u00e1d\u011bn\u00ed 5G je o\u010dek\u00e1van\u00fdm technologick\u00fdm krokem vp\u0159ed, ale obavy t\u00fdkaj\u00edc\u00ed se zabezpe\u010den\u00ed 5G s\u00edt\u00ed zp\u016fsobily v N\u011bmecku politick\u00e9 nap\u011bt\u00ed. P\u0159edm\u011btem sv\u00e1ru se stalo potenci\u00e1ln\u00ed zapojen\u00ed \u010d\u00ednsk\u00e9 firmy Huawei. V prost\u0159ed\u00ed r\u00fdsuj\u00edc\u00edch se vl\u00e1dn\u00edch rozhodnut\u00ed odpov\u011bd\u011bla na tuto nejistotu spole\u010dnost Deutsche Telekom marketingovou kampan\u00ed, kter\u00e1 se zam\u011b\u0159ovala na v\u00fdhody t\u00e9to technologie pro koncov\u00e9 u\u017eivatele a sna\u017eila se k upgradu p\u0159esv\u011bd\u010dit co nejv\u00edce lid\u00ed. Tato velmi kreativn\u00ed kampa\u0148 pracovala s ti\u0161t\u011bnou reklamou, designem obchod\u016f, aktivitami na soci\u00e1ln\u00edch s\u00edt\u00edch a tak\u00e9 se spektakul\u00e1rn\u00ed eventem, kter\u00fd se konal v televizn\u00ed v\u011b\u017ei v D\u00fcsseldorfu. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotografie: Julian Huke Photography<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampa\u0148 za\u010dala purpurov\u00fdm nasv\u011btlen\u00edm R\u00fdnsk\u00e9 v\u011b\u017ee, kter\u00e1 propojila zaveden\u00ed 5G se zna\u010dkou Deutsche Telekom. Sv\u011btlomety na vrcholu v\u011b\u017ee vys\u00edlaly paprsky b\u00edl\u00e9ho sv\u011btla nad D\u00fcsseldorfem, a t\u00edm vizualizovaly p\u0159enos sign\u00e1lu 5G. Druh\u00e1 f\u00e1ze kampan\u011b byla zam\u011b\u0159en\u00e1 na emoce: pou\u017eito bylo nap\u0159\u00edklad 40vte\u0159inov\u00e9 video, kter\u00e9 obsahovalo recitaci b\u00e1sn\u011b o s\u00edle mezilidsk\u00fdch vztah\u016f. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V mottu kampan\u011b \u201eWith 5G, nothing separates us anymore\u201c (voln\u011b p\u0159elo\u017eeno \u201eD\u00edky 5G u\u017e n\u00e1s nic nerozd\u011bl\u00ed\u201c) se odr\u00e1\u017e\u00ed technologie slibuj\u00edc\u00ed v\u011bt\u0161\u00ed osobn\u00ed konektivitu a zlep\u0161en\u00ed v\u0161ech online z\u00e1\u017eitk\u016f tak, aby je lid\u00e9 pro\u017e\u00edvali siln\u011bji ne\u017e d\u0159\u00edve. Zd\u016frazn\u011bn\u00ed t\u00e9matu bl\u00edzkosti je za sou\u010dasn\u00fdch okolnost\u00ed obzvl\u00e1\u0161t\u011b pozoruhodnou volbou. Christian Loefert, mu\u017e odpov\u011bdn\u00fd za kampa\u0148, charakterizoval kl\u00ed\u010dov\u00e9 poselstv\u00ed kampan\u011b jako \u201edigit\u00e1ln\u00ed optimismus\u201c. Prost\u0159ednictv\u00edm pozitivn\u00edch zpr\u00e1v zam\u011b\u0159en\u00fdch na z\u00e1kazn\u00edka spojuje Deutsche Telekom technologii 5G s pocitem \u201ebl\u00edzkosti\u201c, kter\u00fd mnoh\u00fdm z n\u00e1s v posledn\u00edch m\u011bs\u00edc\u00edch chyb\u011bl. Zaveden\u00ed kontroverzn\u00ed technologie je tak prezentov\u00e1no jako cesta k lep\u0161\u00ed, jasn\u011bj\u0161\u00ed a v\u00edce propojen\u00e9 budoucnosti. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eVl\u00e1da Angely Merkelov\u00e9 mus\u00ed je\u0161t\u011b p\u0159ed koncem roku 2020 u\u010dinit kone\u010dn\u00e9 rozhodnut\u00ed o kontroverzn\u00edch aspektech 5G - zejm\u00e9na o zapojen\u00ed spole\u010dnosti Huawei do t\u00e9to s\u00edt\u011b. Tato kampa\u0148 a jej\u00ed spu\u0161t\u011bn\u00ed jsou o na\u010dasov\u00e1n\u00ed. Vzhledem k sou\u010dasn\u00fdm omezen\u00edm event\u016f je logistika kampan\u011b velmi p\u016fsobiv\u00e1, zejm\u00e9na slo\u017eit\u00e9 osv\u011btlovac\u00ed mechanismy. Po kreativn\u00ed str\u00e1nce je tak\u00e9 zaj\u00edmav\u00e1 \u2013 zobrazuje mnoho lid\u00ed stoj\u00edc\u00edch bl\u00edzko sebe, kte\u0159\u00ed se bu\u010f d\u00edvaj\u00ed do budoucnosti, nebo vzdoruj\u00ed p\u0159\u00edtomnosti, nebo mo\u017en\u00e1 oboj\u00ed. Uvid\u00edme, jak dopadne vyhodnocen\u00ed kampan\u011b po jej\u00edm ukon\u010den\u00ed. Poda\u0159\u00ed se z\u00e1kazn\u00edky Deutsche Telekom p\u0159esv\u011bd\u010dit, \u017ee 5G je dobr\u00e1 v\u011bc a je nyn\u00ed pot\u0159eba v\u00edce ne\u017e jindy, bez ohledu na to, odkud poch\u00e1z\u00ed? Nebo budou z\u00e1kazn\u00edci kv\u016fli nejist\u00fdm \u010das\u016fm opatrn\u011bj\u0161\u00ed? D\u016fv\u011bra a bl\u00edzkost jsou pro opatrnost v\u017edy velkou v\u00fdzvou.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Luke Blair<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Luke Blair je viceprezidentem Imperial College v Lond\u00fdn\u011b. \u0158\u00edd\u00ed zde ve\u0161ker\u00e9 komunika\u010dn\u00ed aktivity v\u010detn\u011b pubilc affairs, vztah\u016f s m\u00e9dii, digit\u00e1ln\u00ed komunikace a mezin\u00e1rodn\u00ed i intern\u00ed komunikace. V minulosti zast\u00e1val kl\u00ed\u010dov\u00e9 intern\u00ed i konzultantsk\u00e9 pozice v oblasti komunikace pro organizace jako Transport for London, NHS \u010di Design Council.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fotografie: Deutsche Telekom<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Jak nejl\u00e9pe zareagovat na spekulace a nejistotu prov\u00e1zej\u00edc\u00ed p\u0159\u00edchod nov\u00e9 technologie? Z\u00e1kaznicky orientovanou komunikac\u00ed, kter\u00e1 vyzdvihuje pozitiva!<\/p>\n","protected":false},"author":2,"featured_media":6547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133],"tags":[143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6561"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6561"}],"version-history":[{"count":10,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6561\/revisions"}],"predecessor-version":[{"id":6626,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6561\/revisions\/6626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6547"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}