{"id":6516,"date":"2020-10-20T07:58:00","date_gmt":"2020-10-20T05:58:00","guid":{"rendered":"http:\/\/bestspotlight.cz\/spoluprace-notting-hill-carnival-a-spolecnosti-samsung-2\/"},"modified":"2020-10-20T10:01:38","modified_gmt":"2020-10-20T08:01:38","slug":"spoluprace-notting-hill-carnival-a-spolecnosti-samsung-2","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/spoluprace-notting-hill-carnival-a-spolecnosti-samsung-2\/","title":{"rendered":"Spolupr\u00e1ce Notting Hill Carnival a spole\u010dnosti Samsung"},"content":{"rendered":"\t\t
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Organiz\u00e1to\u0159i: Notting Hill Carnival, PR agentura Taylor Herring<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nejv\u011bt\u0161\u00ed evropsk\u00fd pouli\u010dn\u00ed festival se tento rok spojil se zna\u010dkou Samsung a umo\u017enil lidem za\u017e\u00edt karnevalovou atmosf\u00e9ru z domova. Aktivity zna\u010dky na r\u016fzn\u00fdch platform\u00e1ch umocnily poselstv\u00ed kampan\u011b \u201eShoot in 8K. Watch in 8K\u201c (ve voln\u00e9m p\u0159ekladu: \u201eZachy\u0165 moment v 8K. P\u0159ehraj si jej v 8K\u201c). Div\u00e1ci si tak mohli vychutnat v\u0161echny barvy karnevalu ve vysok\u00e9m rozli\u0161en\u00ed. Hudebn\u00edci, tane\u010dn\u00edci, m\u00f3dn\u00ed n\u00e1vrh\u00e1\u0159i a \u0161\u00e9fkucha\u0159i byli v r\u00e1mci kr\u00e1tk\u00fdch film\u016f nato\u010deni na telefony Samsung Galaxy 20 a stali se tak kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed online karnevalu, jen\u017e byl vys\u00edl\u00e1n na Youtube.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fotografie: Samsung Velk\u00e1 Brit\u00e1nie<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prvn\u00ed online karneval a jeho dosah byly samoz\u0159ejm\u011b velice z\u00e1visl\u00e9 na poskytovateli technologick\u00fdch slu\u017eeb, proto se mezi Notting Hill Carnival a zna\u010dkou Samsung vytvo\u0159ilo t\u00e9m\u011b\u0159 rovnocenn\u00e9 partnerstv\u00ed. Kampa\u0148 spole\u010dnosti Taylor Herring profilovala zna\u010dku Samsung jako partnera umo\u017e\u0148uj\u00edc\u00edho online p\u0159enos karnevalu, ani\u017e by byla naru\u0161ena integrita samotn\u00e9ho festivalu. Online ud\u00e1lost za\u010dala odpo\u010d\u00edt\u00e1v\u00e1n\u00edm a n\u00e1hledem exkluzivn\u00edch vide\u00ed z karnevalu na obrazovce um\u00edst\u011bn\u00e9 na Piccadilly Circus. Loga Samsungu rozm\u00edst\u011bn\u00e1 po obrazovce shrnula symbiotick\u00fd vztah kampan\u011b: Karneval pot\u0159eboval ultra-HD technologii, aby se i z online p\u0159enosu stal mocn\u00fd z\u00e1\u017eitek konkuruj\u00edc\u00ed re\u00e1ln\u00e9mu pro\u017eitku. A jasn\u00e9 festivalov\u00e9 barvy, jimi\u017e je Carnival proslaven, poskytly Samsungu skv\u011blou p\u0159\u00edle\u017eitost p\u0159edv\u00e9st svou nab\u00eddku 8K.<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eTuto kampa\u0148 zbo\u017e\u0148uji. Karneval vn\u00edm\u00e1m jako pastvu pro smysly \u2013 ta \u017eivost, hudba, barvy, extravagantn\u00ed kost\u00fdmy. Je to oslava a z\u00e1rove\u0148 protest, komunitn\u00ed a z\u00e1rove\u0148 celosv\u011btov\u00e1 ud\u00e1lost. Zachycen\u00ed ducha podobn\u00e9 akce online je v\u017edy velkou v\u00fdzvou, ale t\u00e9to kreativn\u00ed kampani se poda\u0159ilo dostat online verzi karnevalu ke glob\u00e1ln\u00edmu publiku a z\u00e1rove\u0148 skv\u011ble p\u0159edstavit technologii spole\u010dnosti Samsung. Tomu \u0159\u00edk\u00e1m skute\u010dn\u00e1 v\u00fdhra.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2013 Kate Hartley<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Kate Hartley je partnerkou a spoluzakladatelkou spole\u010dnosti Polpeo, je\u017e se zab\u00fdv\u00e1 simulac\u00ed kriz\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a pom\u00e1h\u00e1 tak firm\u00e1m s p\u0159\u00edpravou na \u0159e\u0161en\u00ed ohro\u017een\u00ed reputace v digit\u00e1ln\u00edm v\u011bku. Je autorkou knihy Communication in a Crisis a \u010dlenkou v\u00fdboru PRCA pro digit\u00e1ln\u00ed \u0159\u00edzen\u00ed, kter\u00fd m\u00e1 za c\u00edl formovat best practices pro sf\u00e9ru digit\u00e1ln\u00edho PR.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Online p\u0159enos barevn\u00e9ho festivalu Notting Hill Carnival do dom\u00e1c\u00edho prost\u0159ed\u00ed byl pro Samsung skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak odprezentovat svou nab\u00eddku 8K.<\/p>\n","protected":false},"author":2,"featured_media":6451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133,129],"tags":[143,139],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6516"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6516"}],"version-history":[{"count":8,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6516\/revisions"}],"predecessor-version":[{"id":6568,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6516\/revisions\/6568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6451"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}