{"id":6172,"date":"2020-10-20T07:09:00","date_gmt":"2020-10-20T05:09:00","guid":{"rendered":"http:\/\/bestspotlight.cz\/m-f-vtipna-kampan\/"},"modified":"2020-10-20T09:43:10","modified_gmt":"2020-10-20T07:43:10","slug":"m-f-vtipna-kampan","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/m-f-vtipna-kampan\/","title":{"rendered":"M***** F****** vtipn\u00e1 kampa\u0148"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
Organiz\u00e1tor: Meatless Farm<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t<\/span>\n\t\t\t

Je to ur\u00e1\u017eka maso\u017eravc\u016f, nebo je to zkr\u00e1tka jen provokativn\u00edm zp\u016fsobem vtipn\u00e9? \u2028U t\u00e9to reklamy od vegansk\u00e9 spole\u010dnosti Meatless Farm jsme se je\u0161t\u011b nebyli schopni \u2028rozhodnout. Meatless Farm se v\u00a0televizn\u00ed a rozhlasov\u00e9 reklam\u011b, na elektromobilech proj\u00ed\u017ed\u011bj\u00edc\u00edch centrem Lond\u00fdna, na soci\u00e1ln\u00edch s\u00edt\u00edch a na obalech sv\u00fdch produkt\u016f prezentuje slogany jako nap\u0159\u00edklad \u201cNow that\u2019s a M*** F*** burger\u201d. Spole\u010dnost dokonce ve Velk\u00e9 Brit\u00e1nii otev\u0159ela sv\u00e9 prvn\u00ed \u201cM*** F***\u201d drive-thru ok\u00e9nko. Nen\u00ed pot\u0159eba to v\u00edce rozeb\u00edrat, cel\u00fd n\u00e1pad je toti\u017e \u201eM*** F***\u201d dob\u0159e zapamatovateln\u00fd!<\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
Fotografie: Meatless Farm<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t<\/span>\n\t\t\t

Tato kampa\u0148 je geni\u00e1ln\u00ed pr\u00e1v\u011b proto, \u017ee se d\u00e1 interpretovat r\u016fzn\u00fdmi zp\u016fsoby. Jak\u00e1koli reakce - od pobaven\u00fdch \u010dlen\u016f ve\u0159ejnosti po rozzu\u0159en\u00e9 farm\u00e1\u0159e - jednodu\u0161e zvy\u0161uje publicitu Meatless Farm a zesiluje komick\u00e9 i kontroverzn\u00ed aspekty kampan\u011b. Michael Hunter, \u0159editel pro r\u016fst spole\u010dnosti Meatless Farm, si stoj\u00ed za nevinn\u00fdmi firemn\u00edmi \u00famysly a pop\u0159el tak\u00e9 jak\u00e9koli snahy o rozd\u011blov\u00e1n\u00ed spole\u010dnosti: \u201eC\u00edtili jsme, \u017ee n\u00e1rod pot\u0159ebuje n\u011b\u010d\u00edm\u00a0povzbudit, proto\u017ee pro n\u00e1s v\u0161echny to te\u010f bylo t\u011b\u017ek\u00e9 obdob\u00ed. Tak\u017ee jsme v\u00edce ne\u017e kdy jindy cht\u011bli vytvo\u0159it n\u011bco odleh\u010den\u00e9ho a z\u00e1bavn\u00e9ho.\u201c A m\u016f\u017eeme \u0159\u00edct, \u017ee i p\u0159es st\u00ed\u017enosti na nevhodnost reklamy, kter\u00e9 jsou moment\u00e1ln\u011b v\u00a0\u0161et\u0159en\u00ed Advertising Standards Agency, se tato reklama firm\u011b vyplatila. T\u0159eba d\u00edky ohromn\u00e9 publicit\u011b, kterou Meatless Farm za kampa\u0148 sklidila \u2013 v\u010detn\u011b tohoto \u010dl\u00e1nku v Guardian. <\/p>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Koment\u00e1\u0159 PR odborn\u00edka: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n

\u201eKlasick\u00e1 provokativn\u00ed aktivita zna\u010dky. Vytvo\u0159te lehce kontroverzn\u00ed, ale vtipnou reklamn\u00ed kampa\u0148 a pak pou\u017eijte s\u00edlu PR, abyste zn\u00e1sobili jej\u00ed dosah. Kontroverze sama o sob\u011b m\u016f\u017ee p\u016fsobit p\u0159\u00edli\u0161 v\u00e1\u017en\u011b a humor s\u00e1m o sob\u011b m\u016f\u017ee zast\u00ednit zna\u010dku. Spr\u00e1vn\u00e1 kombinace t\u011bchto dvou faktor\u016f v\u0161ak m\u016f\u017ee vytvo\u0159it zapamatovatelnou a efektivn\u00ed kampa\u0148. Bude ale zaj\u00edmav\u00e9 sledovat, jak dlouho zna\u010dka vydr\u017e\u00ed hr\u00e1t roli lehce p\u0159idrzl\u00e9ho volnomy\u0161lenk\u00e1\u0159e, ne\u017e se jej\u00ed t\u00e9ma vy\u010derp\u00e1.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

– Trevor Morris<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
Trevor Morris je konzultant v oblasti PR, spole\u010dn\u00edk PRCA a spoluautor knihy PR Today. V minulosti p\u016fsobil jako CEO Chime Communications Public Relations, nejv\u011bt\u0161\u00ed britsk\u00e9 PR skupiny, a jako profesor PR na univerzit\u011b v Richmondu.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A\u0165 u\u017e s t\u00edmto n\u00e1padem p\u0159i\u0161el kdokoli, zaslou\u017e\u00ed si p\u0159id\u00e1no. A ostatn\u00ed v kancel\u00e1\u0159i budou jen nev\u011b\u0159\u00edcn\u011b p\u0159em\u00edtat, pro\u010d je to nenapadlo tak\u00e9. <\/p>\n","protected":false},"author":1,"featured_media":6120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133],"tags":[143,145],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6172"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6172"}],"version-history":[{"count":12,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6172\/revisions"}],"predecessor-version":[{"id":6570,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6172\/revisions\/6570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6120"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}