{"id":6087,"date":"2020-10-20T07:25:00","date_gmt":"2020-10-20T05:25:00","guid":{"rendered":"http:\/\/bestspotlight.cz\/mate-vsechno-ve-svych-rukach\/"},"modified":"2020-10-20T09:42:40","modified_gmt":"2020-10-20T07:42:40","slug":"mate-vsechno-ve-svych-rukach","status":"publish","type":"post","link":"https:\/\/bestspotlight.cz\/cs\/mate-vsechno-ve-svych-rukach\/","title":{"rendered":"M\u00e1te v\u0161echno ve sv\u00fdch ruk\u00e1ch"},"content":{"rendered":"\t\t
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Zadavatel a agentury: McDonald\u00b4s Polsko, DDB, GetHero, OMD Media House<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Popis iniciativy:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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McDonald\u00b4s p\u0159edstavil na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch z\u00e1bavnou kampa\u0148 \u201eM\u00e1te v\u0161echno ve sv\u00fdch ruk\u00e1ch\u201c na podporu spr\u00e1vn\u00e9ho myt\u00ed rukou. Kampa\u0148 byla zah\u00e1jena na TikTok \u00fa\u010dtu polsk\u00e9ho McDonald\u00b4s. Ve videu je zam\u011bstnankyn\u011b McDonald\u00b4s v\u00a0restauraci ve m\u011bst\u011b Bia\u0142ystok na severov\u00fdchod\u011b Polska a Babci, popul\u00e1rn\u00ed postavi\u010dka z\u00a0p\u0159edchoz\u00ed kampan\u011b McDonald\u00b4s. 30sekundov\u00e9 video obsahuje p\u016fvodn\u00ed song od rappera Mateusze Holaka a choreografii, kter\u00e1 pom\u00e1h\u00e1 lidem si zapamatovat, jak si maj\u00ed spr\u00e1vn\u011b m\u00fdt ruce. Video m\u011blo n\u011bkolik set tis\u00edc zhl\u00e9dnut\u00ed. Do kampan\u011b a dal\u0161\u00edch vide\u00ed byli postupn\u011b zapojeni zam\u011bstnanci McDonald\u00b4s po cel\u00e9m Polsku.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t<\/i>\t\t\t\t\tPlay<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Pro\u010d se n\u00e1m tato kampa\u0148 l\u00edb\u00ed:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampa\u0148 \u201eM\u00e1te v\u0161echno ve sv\u00fdch ruk\u00e1ch\u201c ukazuje s\u00edlu marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch. Jedno 30sekundov\u00e9 video m\u016f\u017ee pomoci rozpt\u00fdlit \u0159adu stereotyp\u016f a myln\u00fdch n\u00e1zor\u016f na zna\u010dku. Toto video, a i ta dal\u0161\u00ed, kter\u00e1 n\u00e1sledovala, ukazuj\u00ed zam\u011bstnance polsk\u00fdch restaurac\u00ed McDonald\u00b4s, jak se bav\u00ed a z\u00e1rove\u0148 pomoc\u00ed tance \u201eM\u00e1te v\u0161echno ve sv\u00fdch ruk\u00e1ch\u201c propaguj\u00ed hygienu a \u010distotu nejen v\u00a0restaurac\u00edch, ale i na ve\u0159ejnosti. To, \u017ee byla kampa\u0148 spu\u0161t\u011bna na TikToku, m\u011blo jasn\u00fd z\u00e1m\u011br \u2013 propagovat spr\u00e1vn\u00e9 myt\u00ed rukou i mezi mlad\u0161\u00ed generac\u00ed.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Koment\u00e1\u0159 PR odborn\u00edka:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201eJe to skv\u011bl\u00e9. Propojen\u00ed hudby, v\u00fdborn\u00e9ho st\u0159ihu a t\u00e9to konkr\u00e9tn\u00ed platformy uk\u00e1zalo, \u017ee myt\u00ed rukou m\u016f\u017ee b\u00fdt z\u00e1bava, a to i v\u00a0o\u010d\u00edch mlad\u0161\u00ed generace, kter\u00e1 si mo\u017en\u00e1 mysl\u00ed, \u017ee je to nuda nebo n\u011bco zbyte\u010dn\u00e9ho. Kampa\u0148 je skv\u011bl\u00fdm p\u0159\u00edkladem, jak m\u016f\u017ee PR pracovat ve\u00a0ve\u0159ejn\u00e9m z\u00e1jmu. A to ani nezmi\u0148uji, \u017ee to kr\u00e1sn\u011b ukazuje McDonald\u00b4s jako spole\u010densky odpov\u011bdnou firmu.\u201c<\/p>\n<\/blockquote>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Adrian Wheeler<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Adrian Wheeler je b\u00fdval\u00fd p\u0159edseda GCI Europe a spole\u010dn\u00edk PRCA. Je autorem publikac\u00ed Crisis Communications Management a Writing for the Media. Dnes p\u016fsob\u00ed jako nev\u00fdkonn\u00fd \u010dlen spr\u00e1vn\u00ed rady p\u011bti konzulta\u010dn\u00edch spole\u010dnost\u00ed, jako partner Agincourt Communications a jako lektor PR, medi\u00e1ln\u00edch tr\u00e9nink\u016f a kou\u010d.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u016f\u017ee b\u00fdt myt\u00ed rukou z\u00e1bavn\u00e9? Tato kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch od spole\u010dnosti McDonald\u00b4s v\u00e1s p\u0159esv\u011bd\u010d\u00ed, \u017ee rozhodn\u011b m\u016f\u017ee!<\/p>\n","protected":false},"author":1,"featured_media":6150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[133],"tags":[143],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6087"}],"collection":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/comments?post=6087"}],"version-history":[{"count":12,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6087\/revisions"}],"predecessor-version":[{"id":6572,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/posts\/6087\/revisions\/6572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media\/6150"}],"wp:attachment":[{"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/media?parent=6087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/categories?post=6087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bestspotlight.cz\/cs\/wp-json\/wp\/v2\/tags?post=6087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}